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Atlantic Forest

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Credits & Description:

The trading of illegal timber is a big problem in Brazil. Measures to contain deforesting are taken all the time, but they are unsuccessful. This is why we created a campaign focused on the final step of this chain of events : people that buy, many times without knowing, furniture made with illegal wood. If we encourage people to verify the origin of the product, the consumption of this type of product will decrease and, consequently, so will deforestation. This is the goal of the campaign.
Media: Print
Category: Other
Client: Greenpeace Brasil
Agency: DM9DDB, Sao Paulo
Country: Brazil
Chief Creative Officer: Aricio Fortes
Executive Creative Director: Paulo Coelho
Creative Director: Adriano Alarcon
Creative Director: Carlos Schelder
Art Director: Bruno Trad
Art Director: Claudio Junior
Copywriter: Ricardo Salgado
Photographer: Maurício Nahas

The Print Ad titled Atlantic Forest was done by DM9DDB Sao Paulo advertising agency for brand: Greenpeace in Brazil. It was released in the Oct 2016.

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