Credits & Description:
2 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Fundraising & Appeals
Product/Service: CAR FREE DAY
Entrant Company: LEO BURNETT Hong Kong, HONG KONG
Advertising Agency: LEO BURNETT Hong Kong, HONG KONG
Executive Creative Director: Connie Lo
Creative Director: Brian Ma/Alfred Wong/Wen Louie
Art Director: Brian Ma/Nicky Sun/Kenny Ip
Copywriter: Alfred Wong/Joey Chung/Wen Louie
Advertiser's Supervisor: Fanny Lee
Account Supervisor: Sherona Mak
Illustrator: Matt Johnstone
Other Credits: Designer: Nicky Sun
English Translation of Main Headlines:
H/L: You’re not just driving poochie, you’re driving chronic droughts.
B/C: Every day, cars speed up global warming by emitting 2,992 tons of greenhouse gasses. Give the earth a break on Car Free Day this September 22.
The Outdoor Advert titled DROUGHT was done by Leo Burnett Hong Kong advertising agency for product: International Car Free Day (brand: Greenpeace) in Hong Kong SAR China. It was released in the Jun 2011.