DROUGHT

Credits & Description:

2 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Fundraising & Appeals
Title: DROUGHT
Advertiser/Client: GREENPEACE
Product/Service: CAR FREE DAY
Entrant Company: LEO BURNETT Hong Kong, HONG KONG
Advertising Agency: LEO BURNETT Hong Kong, HONG KONG
Executive Creative Director: Connie Lo
Creative Director: Brian Ma/Alfred Wong/Wen Louie
Art Director: Brian Ma/Nicky Sun/Kenny Ip
Copywriter: Alfred Wong/Joey Chung/Wen Louie
Advertiser's Supervisor: Fanny Lee
Account Supervisor: Sherona Mak
Illustrator: Matt Johnstone
Other Credits: Designer: Nicky Sun

English Translation of Main Headlines:
H/L: You’re not just driving poochie, you’re driving chronic droughts.
B/C: Every day, cars speed up global warming by emitting 2,992 tons of greenhouse gasses. Give the earth a break on Car Free Day this September 22.