Credits & Description:
Category: Publications & media
Brand: Media 24 Magazines
Agency: Saatchi & Saatchi Johannesburg
Country: South Africa
When Grazia, one of the worldâs most popular fashion and news weeklies decided to launch in South Africa, it found itself in a fiercely competitive space. Store shelves are packed with fashion monthlies consumers know and love. How do we make them sit up and notice Grazia on a limited budget?
We created a witty launch campaign on national radio that played on the insight that fashion waits for no woman. We tapped into a wide diversity of real fashion insights that convinced consumers that a weekly magazine dedicated to fashion just makes sense.
Category: Publications & media
Client: Media 24 Magazines
Agency: Saatchi & Saatchi Johannesburg
Country: South Africa
Director: Lorens Persson
Executive Creative Director: Liam Wielopolski
Creative Director: Alison Standsfield-Franks
Art Director: Steve Dirnberger
Copywriter: Katherine Glover
Art Director: Wihan Meerholz
Copywriter: Wynand Prinsloo
Agency Producer: Leigh-Ann Harris
The Radio ad titled Shivers was done by Saatchi & Saatchi Johannesburg advertising agency for product: Grazia Magazine (brand: Grazia Magazine) in South Africa. It was released in the Jul 2012.
Radio