Credits & Description:
Type of entry: Graphic Design & Design Crafts
Category: Design Typography
Product/Service: GOOGLE CHROME
Agency: HAKUHODO Tokyo, JAPAN
Entrant HAKUHODO Tokyo, JAPAN
Title: OK GO - ALL IS NOT LOST
Entrant Company: HAKUHODO Tokyo, JAPAN
DM/Advertising Agency: HAKUHODO Tokyo, JAPAN
Develop a music video unlike any other: an immersive, interactive, multi-window rendering of OK Go - All Is Not Lost, showcasing HTML5 and Google Chrome.
Describe the brief from the client
Encourage trial of Google Chrome by demonstrating what can be done with a new modern browser featuring cutting-edge web technology.
Describe the creative solution to the brief/objective.
A music video where you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words.
Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece.
Original message cards and videos are generated, which users can share with the world.
Describe the results in as much detail as possible.
Created massive buzz in over 200 countries and areas.
Drove Chrome usage.
Nominated at the 54th Grammy Awards.
The Case study titled OK GO - ALL IS NOT LOST was done by Hakuhodo Tokyo advertising agency for product: Google Chrome (brand: Google) in Japan. It was released in the Jun 2012.