Credits & Description:
To celebrate GMC's 25-year partnership with the Calgary Stampede, we created something everyone except the competition could enjoy; Dirty Floss. Inspired by our print ad, we gave thousands of Stampeders a taste of GMC's power throughout the 10 day event.
Advertiser: General Motors Company
Brand name: Gmc
Agency: Maclaren Mccann Canada
Released: September 2011
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