German state’s cancer society: Breast cancer

The advert titled Breast cancer was done by SCHOLZ & FRIENDS advertising agency for CANCER AWARENESS (German state cancer society company) in Germany. It was released in the February 2010. Business sector is Public health & safety.

Credits:

• The campaign is designed to break down psychological barriers in cancer screening and draw attention to the online prevention portal of this German state’s cancer society.
  We show motifs which at first glance appear to be colourful, abstract works of art. On reading the captions, the pictures turn out to be microscopic images of various cancer diseases. Because after all „There’s no art to early detection.“ as everyone can discover on www.krebs-check.com .
  
  
  
  Advertised brand: rebsgesellschaft Nordrhein-Westfalen e.V.
  Advert title(s): The Art Campaign (of the Cancer Society of North Rhine-Westphalia)
  Advertising Agency: Name, City, Country: Scholz & Friends NRW, Duesseldorf, Germany
  Agency website: http://www.s-f.com
  Creative Director: Niels Alzen (Managing Director) & Joerg Jahn (Managing Director) & Markus Hammer (Creative Director Art)
  Art Director: Sibylle Moos (Art Director) & Pia Niehues (Art Director) & Anna Verena Heidekrüger (Junior Art Director)
  Copywriter: Thomas Blumer & Sebastian Breuer
  Graphics: Björn Blöchlinger & Paul Labun
  Photographer: Johannes Pöttgens
  Other credits: Raphael Brinkert (Managing Director) & Uli Geiger (Managing Director) & Melanie Stein (Junior Account Manager) & Kerstin Mende (Head of Art Buying)