Credits & Description:
This is phase 1 of the global Gatorade campaign. Athletes were chosen depending on which country the media was placed. TBWA Chiat Day was to visually communicate the relationship between the ingredients in the product, and the athletes who drink them.
Advertiser: PepsiCo, Inc.
Brand name: Gatorade
Country: United States
Category: Energy Drinks
Released: April 2012
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