Guys Listen Up (Video)

Credits & Description:

To encourage more young Singaporean men to start using a cleanser to wash their face instead of soap and water, Garnier Men via Publicis , Singapore got women to nag at men. The interactive website allows girls to mix and match verses to form a customized song before sending over to a guy. Girls can personalize it by recording their own verse with their computer mic and guys will respond with their own mix and match verses as a response.These conversations will appear in the users Facebook and campaign site gallery and songs can be tracked via âSharesâ and âLikesâ.
Category: Cosmetics & toiletries
URL: http://www.clicknetwork.tv/garnier/
Client: Loreal
Agency: Publicis Singapore
Country: Singapore
Director: ReelLoco
Social Marketing Manager: Gale Choong
Creative Director/ art director: ALEX LIM THYE AUN
Art Director: Goh Jia Ying
Copywriter: Ho Pei Ling
Agency Producer: Satish
Agency Producer: Annie
Music + Sound Production: Mark @ AMX
Christabel Fernandes, Stephanie Ko, Chin Wei Hao