MESSAGE IN A BOTTLE

Credits & Description:

Category: Ambient: Small Scale Special Solutions
Advertiser: FUNDACION ALTIUS
Product/Service: SOCIAL DEVELOPMENT CHARITY
Agency: VITRUVIO LEO BURNETT
Executive Creative Director: Rafa Antón/Chacho Puebla
Creative Director: Fernando Martin/Francisco Cassis
Copywriter: Pablo Cachón/Ana Patricia Ortega
Art Director: Ricardo Sáez/Seve Ruiz
Photographer: Ricardo Sáez
Producer: Horacio Panella
Other Credits: Tura: Creative Advisor
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: VITRUVIO LEO BURNETT, Madrid, SPAIN

Description of Ambient execution
We created 20,000 bottles, each with its own label individually written by the children who were to receive help from the foundtion. The bottles were sold in stores across Spain. A special display created a space for the bottles to stand out in the retail environment.