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Cobblestone Riders [Case Film]

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Credits & Description:

We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.
Category: Telecommunications
Media: Case Film
Client: FUEL TV
Agency: FCB Lisboa
Production: Bro Cinema
Country: Portugal
Director: Mario Patrocínio
Creative Director: Edson Athayde
Creative Director: Luis Silva Dias
Copywriter: Viton Araújo
Art Director: Rodrigo Burdman
Art Director: Eduardo Pastor
Sound Design: Paulo Costa
DoP: Pedro Patrocínio
Post production: Claudio Jordão
Designer: João Martins
Designer: Ricardo Marques
Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience.
How to engage with the skateboarding social community and create relevant, local, online content in a country where the streets are the nightmares of any skater?
The Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. We promoted this new sport with a radical online video series.

The Online Advert titled Cobblestone Riders [Case Film] was done by FCB Lisbon advertising agency for brand: Fuel Tv in Portugal. It was released in the Dec 2016.
Advertiser: News Corporation
Brand name: Fuel Tv
Agency: FCB Lisbon Bro Cinema
Country: Portugal
Category: Culture, Leisure & Sport
Released: December 2016

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