Frito-Lay’s SunChips: Solar Billboard

The advert titled Solar Billboard was done for FRITO-LAY company in USA. It was released in the April 2008. Business sector is Savoury foods.

Credits:

• A solar-powered billboard created by Juniper Park for Frito-Lay’s SunChips multigrain snacks. Its part of an integrated campaign designed to communicate the brands commitment to support green energy. Recently the brand acquired renewable energy certificates (RECs) to match 100% of the electricity needed to produce SunChips snacks in the U.S. One way they are doing this is by using solar energy to help make the multigrain chips at its Modesto, California plant.

  
  Product : SunChips
  Agency : Juniper Park
  Chief Creative Officer: Terry Drummond
  Chief Creative Officer: Alan Madill
  Chief Creative Officer: Barry Quinn
  Art Director: Hylton Mann
  Producer: Kathie Hintsa
  Producer: john silva
  Producer: Debbie Ingham
  Country : United States of America
  Other Credits : Writer: Andy Linardatos
  Client Service: Dana Brochu
  Media: Angie Assa, Andrea Montano, Rachel Weinstein, Erika Munson (OMD)