Credits & Description:
Category: Best Use of Television
Product/Service: CARTA NEVADA SPARKLING WINE
Agency: JWT SPAIN
Date of First Appearance: Nov 19 2009 12:00AM
Entrant Company: JWT SPAIN, Barcelona, SPAIN
Executive Creative Director: Alex Martínez (JWT)
Creative Director: Carles Puig (JWT)
Copywriter: Oscar Galán (JWT)
AV Production: Diana Belmonte (JWT)
Director: Jorge Palomar (Ovideo TV)
Executive Producer: Aitana Ramón (Ovideo TV)
Editing: Anna Oriol (Ovideo TV)
Post-Production: Alex Herrera (Ovideo TV)
Music: Iván Llopis (Banjo Music)
Media placement: Documentary - TV & Internet - 19/11/2009
Media placement: Poster - Outdoor & Magazines - November 2009
Results and Effectiveness
To date, 42 TV channels have asked to air the documentary as part of their programming.
We made a real documentary reflecting the team’s spirit of determination, willpower and effort, following their experiences in a real competition. And we offered it to the different TV channels. In addition, our “Synchro Girls” have been supportive, acting as ambassadors of the brand in various TV studios.
Insights, Strategy & the Idea
After more than 30 years of show-business celebrities, The Colour Reserva, starring the Spanish National Synchronised Swimming Team, was the highest ranking campaign in Freixenet’s history. This year we wanted to take the campaign a step further than traditional advertising.
The Promo / PR Ad titled 7 MEDALS was done by JWT Spain advertising agency for product: CARTA NEVADA SPARKLING WINE (brand: Freixenet) in Spain. It was released in the Nov 2009.