Credits & Description:
Advertising Agency: TBWA\ITALIA, ITALY, Milan
Executive Creative Director: Fabrizio Russo
Creative Director: Alessio Riggi
Scriptwriter: Alessio Riggi
Account Supervisor: Sandro Volpe
Advertiser's Supervisor: Dadà Isola
Director: Josè Bagnarelli
Script in English
MVO: Go Go Goooooooooooooooooooooooooooooooooooooooooooooooooooooooooooood…
FVO: When soccer is over, 'sexy night'.
Script in Orginal Language
MVO: Go Go Gooooooooooooooooooooooooooooooooooooooooooooooooooooood...
FVO: Quando il calcio non c’è, 'sexy night'.
Brief Explanation
Communicate the launch of a new program called SexyNight. A program for Adult men, running after midnight.
Explanation: The word 'Godo' in Italian is the word for sexual satisfaction. It is a play on the word 'Goal'. This is impossible to translate literally without losing the word play.
The Radio ad titled GOOD was done by Eccetera Produzioni Audio advertising agency for product: Tv Channel (brand: Fox International Channel Italy) in Italy. It was released in the Mar 2007.