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The advert titled WOMAN WHISPERER was done by CLEMENGER BBDO advertising agency for CARLTON MID (Foster‘s company) in AUSTRALIA. It was released in the June 2009. Business sector is Alcoholic drinks.
Credits:
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Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: WOMAN WHISPERER
Advertiser/Client: FOSTER'S GROUP
Product/Service: CARLTON MID
Entrant Company: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Creative Credits
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Copywriter: Richard Williams
Agency Producer: Sevda Cemo
Advertiser's Supervisor: Peter Sinclair/Vince Ruiu/Richard Oppy/Mim Orlando
Account Supervisor: Paul McMillan/Phil Baker/Sam Mackisack
Production Company: PRODIGY Sydney, AUSTRALIA
Director: Tim Bullock
Producer: Jonathan Samway/Kate Sawyer
Editor: Adam Wills
Sound Design/Arrangement: Paul Le Couteur
Art Director: Ant Phillips
Lighting: Keith Wagstaff
Post Production: Frame, Set & Match
Details
Brief Explanation:
This idea communicates that Carlton MID (mid strength beer) can give men “mate time”; yes that magical and often elusive time for one more beer. It’s a familiar stoush in the battle of the sexes. The end result is a campaign about men with extraordinary powers. Powers that won’t save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer.
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