WIFE

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Released:	October 2007
Advertiser:	Ford Motor Company
Brand name:	Ford
Product:	Ford C-max
Agency:	Ogilvy & Mather
Country:	Belgium
Category:	Cars, Other vehicles, auto products & services

Credits & Description:

Advertising Agency: OGILVY & MATHER, BELGIUM, Brussels
Creative Director: Peter Russell
Scriptwriter: Serge Audino / Philip Schiebold
Agency Producer: Anne Baeckens
Account Supervisor: Anne-Marie Vercauteren
Advertiser's Supervisor: Jean-Paul Bodart
Director: Michael Pas
Sound Engineer: David Jacques


Script in English
MVO1: I saw your wife out with her brother...
MVO2: My wife doesn’t have a brother...
MVO1: Ah...

ANN: Avoid slipping up. Ford C-Max with ESP as standard.
Script in Orginal Language
MVO1: J’ai vu ta femme avec son frère…
MVO2: Elle a pas de frère…
MVO1: Houlàlà…

ANN: Evitez les dérapages. Ford C-Max avec ESP de série.
Brief Explanation
The brief: Ford launched a 5 seconds Radio campaign to announce that their ESP system (ELECTRONIC STABILITY PROGRAM) is available on 5 of its Ford models (S-MAX, C-MAX, TRANSITY, GALAXY and MONDEO).

The concept: You can slip up in life but you won’t slip up on the road (thanks to the ESP system). In French, the term slip up (déraper) has a double meaning which describes both a verbal slip up as well as skidding on the road.

The Radio ad titled WIFE was done by Ogilvy & Mather advertising agency for product: Ford C-max (brand: Ford) in Belgium. It was released in the Oct 2007.