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A REINVENTED MANUAL FOR THE REINVENTED EXPLORER


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Credits & Description:

Advertiser: FORD
Agency: JWT CARACAS
Category: Best Integrated Campaign Led by Promotion and Activation
Advertising campaign: A REINVENTED MANUAL FOR THE REINVENTED EXPLORER
Musician: Adrián Van Woerkom
Musician: Alonso Toro
Producer Director: Ana Teresa Vásquez (JWT Caracas)
Creative Director/Copywriter: Christian Tufano (JWT Caracas)
Producer: Carla Iafrate (JWT Caracas)
Filmaker: Ignacio Castillo (Soda Producciones/Factor Rh/El Living/Prime Time)
Filmaker: Gustavo Rondón (Soda Producciones/Factor Rh/El Living/Prime Time)
Musician: Juan Ángel Esquivel
Filmaker: Julio Miguel (Soda Producciones/Factor Rh/El Living/Prime Time)
Web Development: María Alejandra Ardila (JWT Caracas)
Creative Director/Copywriter: María Fernanda Lares (JWT Caracas)
Filmaker: Matías Lorusso (Tres/Kó Film/Whiskey Films/Prahka)
Art Director: Mónica Carrero (JWT Caracas)
General Account Director: Mónica Di Rienzo (JWT Caracas)
Musician: Oswaldo Rodríguez
Post Production Producer: Franco Padrón (JWT Caracas)
Account Director: Jaqueline Blancheteau (JWT Caracas)
Musician: Javier Blanco
Filmaker: Marcel Rasquin (Tres/Kó Film/Whiskey Films/Prahka)
Planning Director: Raquel Ruiz (JWT Caracas)
President: Roberto Pol (JWT Caracas)
Musician: Alain Gómez
Filmaker: Braulio Rodríguez (Tres/Kó Film/Whiskey Films/Prahka)
Filmaker: Carl Zitelmann (Tres/Kó Film/Whiskey Films/Prahka)
Account Supervisor: Christian Carballo (JWT Caracas)
Filmaker: Hans Hoj (Soda Producciones/Factor Rh/El Living/Prime Time)
Musician: José Pepe Rivero
General Creative Director: Lennyn Salinas (JWT Caracas)
Musician/Producer: Leonardo Borges (JWT Caracas)
Musician: Olegario Diaz

The Promo / PR Ad titled A REINVENTED MANUAL FOR THE REINVENTED EXPLORER was done by J. Walter Thompson Caracas advertising agency for product: Ford Explorer (brand: Ford) in Venezuela. It was released in the May 2013.
Advertiser: Ford Motor Company
Brand name: Ford
Product: Ford Explorer
Agency: J. Walter Thompson Caracas
Country: Venezuela
Category: Cars
Released: May 2013

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