Ford Fiesta: This is now (Zeitgeist)

The advert titled This is now (Zeitgeist) was done by Ogilvy London advertising agency for FORD FIESTA (FORD company) in United Kingdom. It was released in the September 2008. Business sector is Cars.

Credits:

• Ad by Ogilvy Advertising London for the all-new Ford Fiesta, shot in Berlin, directed by Noah Harris. The music is by Pluxus, it's called "Transient".
  
  

  Client: Mark Simpson, director of marketing communications, Ford of Europe

  Brief: Deliver a pan-European multimedia campaign for the new Ford Fiesta
  Creative agency: Ogilvy Advertising London
  Copywriter: John Crozier
  Art director: Dom Sweeney
  Planners: Stephen Wallace, Magali Jaumol
  Media agency: MindShare
  Media planner: Howard Titley
  Production company: Blink
  Director: Noah Harris
  Editors: Sam Sneade, Vanessa Wood
  Post-production: Framestore
  Audio post-production: Jungle (Engineer - Graham Elston)
  

  Exposure: TV, outdoor, print, online pan-European

  
  

  The ad opens on a man raking up leaves in his garden at night. As the music starts, the garage door opens to reveal a TV, with modern art on its screen. The TV glides out of the garage into the city.
  
  It is joined by more TVs, which have different images on their screens, as they travel through a city. The TVs then come together - as blocks - to make the shape of a car.
  
  The screens on the TVs flick between images from fashion, art, architecture design, and finally join to create the image of the new pink Ford Fiesta.
  
  The real car then emerges from behind the TVs and drives off.