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Power of a Legend

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Credits & Description:

This film captures a real and intriguing scene inside the backstage of Sao Paulo International Motor Show, the biggest auto show in Latin America. When a Mustang arrives, everyone from the staff, including other car brands, stare it open-mouthed. Ford legends are respected, and no one can stay indifferent to them.Agency: GTB Brasil
Media: Web Film
Category: Automotive
Client: Ford Motor Company
Agency: GTB Brasil
Production: Santa Transmedia
Country: Brazil
Director: Gustavo Gripe
Executive Creative Director: Vico Benevides
Art Director: Chico Medeiros
Art Director: Diogo Seibert
Art Director: Nayla Alana
Copywriter: Adriana Martins
Copywriter: Pedro Chamme
Producer: Chris Jordão
Associate CD / Art Director: Arnaldo Boico
Associate CD / Copywriter: Rodrigo Strozenberg
Agency Producer: Luana Aghata
Agency Producer: Marcella Pappiani
Editor: Jorge de Lima
Photographer: Fernando Bertoluci
Music + Sound Production: Big Foote Music
Content Manager: Livia Lanzoni
Social Media Assistent: Eliza Bianchezi

The TV Commercial Ad titled Power of a Legend was done by Santa Transmedia advertising agency for brand: Ford in Brazil. It was released in the Nov 2016.
Advertiser: Ford Motor Company
Brand name: Ford
Agency: Santa Transmedia Global Team Blue São Paulo
Country: Brazil
Category: Cars
Released: November 2016

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