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Ford Adverts & Commercials Archive

BETTER MPG

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Credits & Description:

Category: Cars
Advertiser: FORD MOTOR COMPANY
Product/Service: EXPLORER
Agency: TEAM DETROIT
Production Company: WOODSHED FILMS, Santa Monica, USA
Date of First Appearance: Jan 1 2011
Chief Creative Officer: Toby Barlow
Creative Director: Todd Ruthven/Dan Weber
Copywriter: Mike Mccommon
Art Director: Steve Luker
Agency Producer: Tieneke Pavesic
Account Supervisor: Sharon Wacker
Advertiser's Supervisor: Matt Vandyke
Producer: Tim Lynch (Executive Producer)
Director: Chris Malloy
Editor: Tim Wheeler
Post Production: Carolina Wallace (Producer)
Music: Jonsi "go Do"
Planner: Peggy Moylan
Director Of Photography: Danny Moder
Editing Company: Three Foot Giant
Other Credits: Mutt/Yard

English Description
Technologically speaking, the all-new 2011 Ford Explorer was built to be ready for anything.
We needed only to provide the call to action. We kept it simple and direct:

Go Do.

To celebrate the rich spirit of this open invitation, we put a large, eclectic group of outdoor adventurers,
friends and families into all-new Explorers and sent them out on memorable, emotional journeys across
the United States. And we documented the whole experience for a television campaign directed by one of
the planet’s most accomplished outdoor adventure filmmakers.

The TV Commercial Ad titled BETTER MPG was done by Team Detroit advertising agency for product: Ford Explorer (brand: Ford) in United States. It was released in the Jan 2011.
Advertiser: Ford Motor Company
Brand name: Ford
Product: Ford Explorer
Agency: Team Detroit Woodshed Films
Country: United States
Category: Cars
Released: January 2011

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