FORD FIESTA: MY CAR

The advert titled MY CAR was done by Ogilvy London advertising agency for FORD FIESTA (Ford of Europe company) in United Kingdom. It was released in the June 2008. Business sector is Cars & automotive services.

Credits:

• Advertising Agency: OGILVY LONDON, UNITED KINGDOM
  Creative Director: Andy Dibb
  Creative Director: Andy Dibb
  Scriptwriter: Jon Morgan And Mike Watson
  Agency Producer: Sally Miller
  Account Supervisor: Dan Sheperd-Smith
  Producer: Sally Miller
  Sound Engineer: Dave Bush
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  SFX: Street sounds; car stops
  
  MVO1: Alright, new car?
  
  MVO2: Yeah, it’s alright isn’t it? Came with sixteen inch alloy wheels.
  
  MVO1: Oh yeah? My car’s got nine wheels.
  
  MVO2: It’s also got powerfold mirrors.
  
  MVO1: My mirrors see into the future.
  
  MVO2: And guess what? You get free Bluetooth with voice control that lets you control the CD player and phone just by talking.
  
  MVO1: My car turns into a golden carriage and is pulled by six unicorns and it only cost a quid – per unicorn.
  
  MVO2: Well quite clearly that’s just utter gibberish, isn't it?
  
  MVO1: Ah yeah, you’re quite right. Oh well.
  
  ANN: The Ford Fiesta Zetec Blue, which really, really, really does have all these extras, is now available with typical 4.9% APR on two years Ford options.
  Ford. Feel the difference
  
  Offer ends 30th June 2008. Phone not included. Finance subject to status. Guarantees, indemnities may be required. Freepost Ford credit.
  Brief Explanation
  We used well known British Comedians David Mitchell & Robert Webb to highlight the new features found in the Ford Focus Zetec Blue.
  
  The ridiculous conversation between them explored the one-upmanship and envy found in this situation as they try top out-do each other.