Credits & Description:
Title: IS THE NEW
Entrant: DDB Brasil, Sao Paulo
Follow Magazine - "Is the New"
Corporate Name of Client: Follow Magazine
Client Account Director: Marcelo Siqueira
Agency Account Directors: Maristela Pati Correa/ Tania Goes Pena
Agency: DDB Brasil, Sao Paulo
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Sergio Valente/Marco Versolato
Copywriter: Caio Mattoso
Art Director: Rodrigo Mendes
Agency Producer: Gilberto Pires (Gibinha)
Agency Music Producer: Gilberto Pires (Gibinha)
Production Company: AD STUDIO, Sao Paulo
Directors: Jarbas Agnelli/Doug Bello
Producer: Rino Siveiro
Sound Design Company: Tdl Music, Sao Paulo
Description of the Project
Follow is a trending magazine specialized in bringing the latest news about technology, fashion, behavior, etc. So, to reinforce the magazine's image as the spokesperson for the 'New', this film shows a list of 'what-is-the-new-what' nowadays in a interesting way.
The Radio ad titled IS THE NEW was done by Ad Studio advertising agency for product: FOLLOW MAGAZINE (brand: FOLLOW MAGAZINE) in Brazil. It was released in the May 2012.