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Focus
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
| «« Asian creativity | Use original parts | Behind the scene (making of commercials) »» |
Spot: Skoda Genuine Parts: Friends
| Released: | July 2008 |
| Avertiser: | SKODA
 |
| Brand name: | ORIGINAL PARTS
|
| Agency: | LEAGAS DELANEY
|
| Country: | Czech Republic
|
| Category: | Other vehicles, auto products & services
|
| Tags: |
Car parts Creative review Use original parts
|
Credits:
Product: Skoda Genuine PartsAgency: Leagas Delaney Prague
Executive Creative Director: Hermann Waterkamp
Creative Director: Leonard Savage
Art Director: garima Khandelwal
Copywriter: Rishabh Kaul
DoP: Albert Roige
Agency Producer: Patrick Plogstedt
Director: AlmonProduction Company: DICKES, Berlin
Country: Czech Republic
Spot: VW Service: The-Fake-Sounds-Live-Promotion
| Released: | June 2008 |
| Avertiser: | Volkswagen
|
| Brand name: | VW SERVICE
|
| Agency: | DDB GERMANY
|
| Country: | Germany
|
| Category: | Other vehicles, auto products & services
|
| Awards: |
ADCE Awards 2008 New & Mixed Media Gold
|
| Tags: |
Festivals and Competitions Creative review Car parts Use original parts
|
Credits:
The decision for cheap spares instead of Volkswagen Original parts, considerably decreases the worth of your Volkswagen. Because the difference in quality unfortunately doesn't show right away, we made it hearable. We put Volkswagen cars giving out absurd driving noises onto the streets of Germany's major cities.
| Title | The Fake-Sounds-Live-Promotion |
| Category | New & mixed media - 3.4 Promotions and Mailings |
| Award | Gold |
| Agency | DDB Germany/Berlin |
| Client | Volkswagen AG |
| Product | Volkswagen Service |
| Country | Germany |
| Creative Director | Stefan Schulte |
| Creative Director | Bert Peulecke |
| Art Director | Tim Stübane |
| Graphics | Jussi Jääskeläinen |
| Copywriter | Birgit van der Valentyn |
| Other | Chief Creative Officer: Amir Kassai |
Spot: Cuckoo Clock
| Released: | December 2006 |
| Avertiser: | Volkswagen
|
| Brand name: | VOLKSWAGEN CLIENT SERVICES
|
| Country: | Germany
|
| Awards: |
Epica Awards 2007 Epica 2007 Film Gold London Awards 2007 TV Humour Silver London Awards 2007 TV Low Budget Silver 15th Cresta Award Winner NY Awards 2007 NY Awards 2007 Gold BTAA 2008 BTAA 2008 Diploma Awards
|
| Tags: |
News Festivals and Competitions Creative review Car parts Use original parts
|
Credits:
Agency: DDB, Berlin
Senior Copywriter: Sebastian Kainz
Senior Art Director: Marc Wientzec
Production Company: The Mob Film Company, London
Director: Vadim Jean
Producer: Shaun Nickless
Art Director: Drogo Michie
Post Production: VCC Berlin
Editor: Joe McNally @ Joe Cuts
| «« Asian creativity | Use original parts | Behind the scene (making of commercials) »» |