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Focus

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.



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Spot: Twin Lotus toothpaste: Salt field

TV-Spot,  Twin Lotus BBDO BANGKOK
1 2 3 4
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Released:  February 2008
Brand name:  Twin Lotus
Agency:  BBDO BANGKOK
Country:   Thailand
Category:  Toiletries & pharmaceuticals
Tags:  Creativity
Work
Asian creative
Best of the month
Suthon Petchsuwan
Creative review
Thai director's Suthon Petchsuwan best commercials
Selected Oral Hygiene ads

Credits:

A very "Thai" spot for Twin Lotus herbal toothpaste with natural salt.

Product : Twin Lotus herbal toothpaste with natural salt

Agency : BBDO Bangkok
Creative Director/ art director: Suthisak Sucharittanonta
Creative Director/ writer: Subun Khow
Creative Group Head/ Art Director: ariyawat juntaratip
Creative Group Head/ Copywriter: Chanatthapol Tiensri
Copywriter: kongpope siriwattanagarn
Art Director: supparat thepparat
Producer: Naree-Sara Ajchariyakul
Director(s) : Suthon Petchsuwan
Prod. Co. : Mum Films
Country : Thailand

Spot: Bridgestone Turanza: Butterflies

TV-Spot,  BRIDGESTONE TYRES BBDO BANGKOK
1 2 3 4
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Released:  February 2008
Avertiser:  BRIDGESTONE
Brand name:  BRIDGESTONE TYRES
Agency:  BBDO BANGKOK
Country:   Thailand
Category:  Other vehicles, auto products & services
Tags:  Suthon Petchsuwan
Asian creative
Creative review
Thai director's Suthon Petchsuwan best commercials

Credits:

Butterflies try and make out in various natural environments before settling on the perfect spot.

Product : Bridgestone Turanza
Agency : BBDO Bangkok
Creative Director: Suthisak Sucharittanonta
Creative Director: Subun Khow
Creative Group Head/ Copywriter: Parinya Sarasung
Art Director: supparat thepparat, Kittiwong Sudtanakit
Copywriter: kongpope siriwattanagarn

Producer: Nisa Opitagchewin

Director : Suthon Petchsuwan
Prod. Co. : Mum Films
Country : Thailand

Spot: CareerBuilder.com: Queen of Hearts

TV-Spot,   Wieden + Kennedy Portland
1 2 3 4
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Released:  February 2008
Avertiser:  CAREERBUILDER
Agency:  Wieden + Kennedy Portland
Country:   USA
Category:  Commercial public services
Awards:  Super Bowl 2008
Tags:  tv-spot
Creative review
Ads from Super Bowl 2008
Suthon Petchsuwan
Asian creative
Thai director's Suthon Petchsuwan best commercials

Credits:

Client: CareerBuilder.com
Agency: Wieden + Kennedy, Portland
Creative Director: Mark Fitzloff,
Monica Taylor
Copywriter: Jason Bagley
Art Director: Nik Daum
Producer: Jeff Selis
Production Company: TWC
Director: Suthon Petchsuwan
Managing Director: Mark Thomas
Executive Producer: Stephen J. Ross,
Jeff Snyder
Line Producer: Rob Newman
Director of Photography: Thanitsapong Sasinmanop
Production Designer: Joseph Nemec III
Editor: Paul Norling,
Beast Editorial
Post-Production Company: The Mill, New York
VFX Senior Producer: Victoria Kendall
CG Lead Artist: Yann Mabille
Effects: The Mill, New York
VFX/Graphics: Screen Novelties
Casting: Digital Dogs Casting
Music: Asche & Specner
Creative Director (music): Thad Spencer
Executive Producer (Music): Janell Vircks
Sound Design: Jeff Sudakin

Spot: CareerBuilder.com: Firefly

TV-Spot,   Wieden + Kennedy Portland
1 2 3 4
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Released:  February 2008
Avertiser:  CAREERBUILDER.COM
Agency:  Wieden + Kennedy Portland
Country:   USA
Category:  Commercial public services
Awards:  Super Bowl 2008
Tags:  tv-spot
Creative review
Ads from Super Bowl 2008
Suthon Petchsuwan
Asian creative
Thai director's Suthon Petchsuwan best commercials

Credits:

Client: CareerBuilder.com
Agency: Wieden + Kennedy, Portland
Creative Director: Mark Fitzloff,
Monica Taylor
Copywriter: Jason Bagley,
Sheena Brady
Art Director: Nik Daum
Producer: Jeff Selis
Production Company: TWC
Director: Suthon Petchsuwan
Managing Director: Mark Thomas
Executive Producer: Stephen J. Ross,
Jeff Snyder
Line Producer: Rob Newman
Director of Photography: Thanitsapong Sasinmanop
Production Designer: Joseph Nemec III
Editor: Paul Norling,
Beast Editorial
Post-Production Company: ka-chew!
Executive Producer (ka-chew!): John Andrews
Creative Director (ka-chew!): John Andrews
Animation Director (ka-chew!): Elliot Bour
Senior Producer (ka-chew!): Michaela Zerbib
Effects: ka-chew!
Titles/Graphics: Screen Novelties
Casting: Digital Dogs Casting
Music: Scott V. Smith,
SVS Music Productions
Sound Designer: Jeff Sudakin

Spot: Shakespearean Gecko

TV-Spot,  SHERA CEILING BOARDS PUBLICIS THAILAND, Bangkok
1 2 3 4
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Released:  June 2007
Avertiser:  THE THAI OLYMPIC FIBRE-CEMENT CO.
Brand name:  SHERA CEILING BOARDS
Agency:  PUBLICIS THAILAND, Bangkok
Country:   Thailand
Category:  Household maintenance & pet products
Awards:  Cannes Lions 2007 Film Silver
Clio 2008 TV Silver
Tags:  Creativity
Work
Asian creative
Creative review
14 reels for Valentines Day
Sentimental ads
Favourite
Best of the month
Festivals and Competitions
Suthon Petchsuwan
Thai director's Suthon Petchsuwan best commercials

Credits:

Category: Home Appliances & Furnishings
Title: SHAKESPEAREAN GECKO
Advertiser/Client: THE THAI OLMPIC FIBRE CEMENT
Product/Service: SHERA CEILING BOARDS
Entrant Company, City: PUBLICIS THAILAND, Bangkok
Country: THAILAND
Advertising Agency, City: PUBLICIS THAILAND, Bangkok
Country: THAILAND
Executive Creative Director: Kitti Chaiyaporn
Creative Director: Kitti Chaiyaporn/Sahaath Limlucksana/Somchai Kiatluknachai
Copywriter: Jittra Thiuthipsakul
Art Director: Somboon Charukijphaisarn
Agency Producer: Wira Suwansilp
Account Supervisor: Supannapa Opaspattamaraj
Production Company, City: MATCHING STUDIO, Bangkok
Country: THAILAND
Director: Suthon Petchsuwan
Producer: Surayut Sritrakul
Other Credits: Computer Graphic: Digital Magic Effects House

Spot: Pot

TV-Spot,  Therma plast PUBLICIS THAILAND, Bangkok
1 2 3 4
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Released:  April 2007
Brand name:  Therma plast
Agency:  PUBLICIS THAILAND, Bangkok
Country:   Thailand
Tags:  Creative review
News
TV Spots
Asian creativity
tv-spot
Toiletries and Pharmaceuticals
Work
Asian creative
Suthon Petchsuwan
Thai director's Suthon Petchsuwan best commercials

Credits:

Agency: Publicis Thailand
ECD: Kitti Chaiyaporn
CD: Somchai Kiatluknachai
Copywriter: Torpong Pugasub/ Jittra Thiuthipsakul
Art Director: Kittisak Poonnotok
Account Handler: Pongsak Sanitwongse Na Ayudhya/ Tasawan Denduangruedee
Agency Producer: Wira Suwansilp
Production Company: Matching Studio, Bangkok
Director: Suthon Petchsuwan

Spot: Hot-water bottle

TV-Spot,  Therma plast PUBLICIS THAILAND, Bangkok
1 2 3 4
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Released:  April 2007
Brand name:  Therma plast
Agency:  PUBLICIS THAILAND, Bangkok
Country:   Thailand
Tags:  Creative review
News
TV Spots
Asian creativity
tv-spot
Toiletries and Pharmaceuticals
Work
Asian creative
Suthon Petchsuwan
Thai director's Suthon Petchsuwan best commercials

Credits:

Agency: Publicis Thailand
ECD: Kitti Chaiyaporn
CD: Somchai Kiatluknachai
Copywriter: Torpong Pugasub/ Jittra Thiuthipsakul
Art Director: Kittisak Poonnotok
Account Handler: Pongsak Sanitwongse Na Ayudhya/ Tasawan Denduangruedee
Agency Producer: Wira Suwansilp
Production Company: Matching Studio, Bangkok
Director: Suthon Petchsuwan

Spot: Pregnant helix

TV-Spot,  Shera Floor Plank PUBLICIS THAILAND, Bangkok
1 2 3 4
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Released:  April 2007
Avertiser:  THE THAI OLYMPIC FIBRE-CEMENT CO., LTD.
Brand name:  Shera Floor Plank
Agency:  PUBLICIS THAILAND, Bangkok
Country:   Thailand
Tags:  tv-spot
Work
Creativity
Household maintenance & pet products
Asian creative
Suthon Petchsuwan
Creative review
Thai director's Suthon Petchsuwan best commercials

Credits:

Agency: Publicis, Thailand
ECD: Kitti Chaiyaporn
CD: Somchai Kiatluknachai
Copywriters: Jittra Thiuthipsakul, Chalit Manuyakorn
Art Director: Kittisak Poonnotok
Account Handler: Nutthapong Wannakovit
Agency Producer: Wira Suwansilp
Production Company: Matching Studio, Bangkok
Director: Suthon Petchsuwan

Spot: Wangkanai Sugar: Elephant

TV-Spot,  Wangkanai Sugar PUBLICIS THAILAND, Bangkok
1 2 3 4
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Released:  December 2006
Avertiser:  Wangkanai Sugar
Brand name:  Wangkanai Sugar
Agency:  PUBLICIS THAILAND, Bangkok
Country:   Thailand
Category:  Baking & sweet foods
Tags:  Creative review
Creativity
Work
Asian creative
Asian creativity
Suthon Petchsuwan
Thai director's Suthon Petchsuwan best commercials

Credits:

Agency: Publicis Thailand
Executive Creative Director: Kitti Chaiyaporn
Creative Director: Somchai Kiatluknachai
Art Director: Monchai Visuttinont
Copywriters: Jittra Thiuitipsakul, Sittichai Okkararojkij, Chalit Manuyakorn
Art Director: Kittisak Poonnotok
Agency Producer: Wira Suwansilp
Director: Suthon Petchsuwan
Production company: Matching Studio

Spot: X...X...X

TV-Spot,  SOKEN DVD EURO RSCG FLAGSHIP
1 2 3 4
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Spot: TITITITANIC

TV-Spot,  SOKEN DVD EURO RSCG FLAGSHIP
1 2 3 4
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Spot: KILL BILL KILL BILL

TV-Spot,  SOKEN DVD EURO RSCG FLAGSHIP
1 2 3 4
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Spot: WORMS

TV-Spot,   BBDO BANGKOK
1 2 3 4
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«« John Hegarty's philosophy in ads Thai director's Suthon Petchsuwan best commercials Erotic ads for women »»