Focus /
Set of sponge & kitchen towel creative ads
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
We Цуwere asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.
Advertised brand: Spontex Moppets
Translation of headline to English: Miraculously absorbent.
Advertising Agency (Name, City, Country): TBWA\ Barcelona.
Agency website:
http://www.tbwa.es
Creative Director: Ramon Sala, Fer Garcia
Art Director: Fer Garcia
Copywriter: Fer Garcia
Photographer: Ramón Serrano
Advertised brand: Spontex Moppets
Translation of headline to English: Maximum absorption.
Advertising Agency (Name, City, Country): TBWA\ Barcelona.
Agency website:
http://www.tbwa.es
Creative Director: Ramon Sala, Juank Espejo, Fer Garcia
Art Director: Jordi Rins, Anna Torner
Copywriter: Aureli Nieto, Eduard Garcia
Photographer: Ramón Serrano
Advertised brand: Nikol paper towels
Advert title(s): Grapes
Headline and copy text (in English): Maximum Absorption
Advertising Agency (Name, City, Country): GITAM BBDO, Tel Aviv, ISRAEL
Creative Director: Guy Bar
Creative Supervisor: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Matan Orian
Photographer: Yoram Ashaim
Company: JWT COSTA RICA, COSTA RICA, San Jose Executive Creative Director: Karolina Vilchez Creative Director: Christian Caldwell Copywriter: Christian Caldwell Art Director: Jorge Delgado Typographer: Oliver Zuñiga
Advertising Agency: JWT Milan, Italy
Creative Director: Pietro Maestri
Art Director: Flavio Mainoli
Copywriter: Paolo Cesano, Bruno Bertelli
Photographer: StudioRos
Spontex Clothes absorb so much that inside each one can hold a swimming pool or even the sea.
Title "Swimming Pool"
Agency TBWA\España
City Barcelona
Advertiser MAPA Spontex
Brand Name Spontex
Product Name Cloth
Business Sector Cleaning Products, Soaps, Detergents
Campaign Name Spontex Cloth
Country of Production Spain
Language English
Spontex Clothes absorb so much that inside each one can hold a swimming pool or even the sea.
Title "Swimming Pool"
Agency TBWA\España
City Barcelona
Advertiser MAPA Spontex
Brand Name Spontex
Product Name Cloth
Business Sector Cleaning Products, Soaps, Detergents
Campaign Name Spontex Cloth
Country of Production Spain
Language English
Company: MATOSGREY, BRAZIL Executive Creative Director: Silvio Matos Creative Director: Silvio Matos e Leandro Castilho Copywriter: Rafael Artissian Art Director: André Paiva Account Supervisor: Marcos Lacerda/André Gomes e Andréa Fernandez Advertiser's Supervisor: Adriana Nascimento Typographer: Alexandre Garcia e Juliana Gardim Photographer: Dionísio Dias Filho
Company: MATOSGREY, BRAZIL Executive Creative Director: Silvio Matos Creative Director: Silvio Matos e Leandro Castilho Copywriter: Rafael Artissian Art Director: André Paiva Account Supervisor: Marcos Lacerda/André Gomes e Andréa Fernandez Advertiser's Supervisor: Adriana Nascimento Typographer: Alexandre Garcia e Juliana Gardim Photographer: Dionísio Dias Filho
Company: MATOSGREY, BRAZIL Executive Creative Director: Silvio Matos Creative Director: Silvio Matos e Leandro Castilho Copywriter: Rafael Artissian Art Director: André Paiva Account Supervisor: Marcos Lacerda/André Gomes e Andréa Fernandez Advertiser's Supervisor: Adriana Nascimento Typographer: Alexandre Garcia e Juliana Gardim Photographer: Dionísio Dias Filho
Company: TBWA\PARIS, FRANCE Creative Director: Erik Vervroegen Copywriter: Veronique Sels Art Director: Cyril Drouot/Nicolas Boyer/Ingrid Varetz/Loic Cardon
Company: TBWA\PARIS, FRANCE Creative Director: Erik Vervroegen Copywriter: Veronique Sels Art Director: Cyril Drouot/Ingrid Varetz/Nicolas Boyer/Loic Cardon
Company: TBWA\PARIS, FRANCE Creative Director: Erik Vervroegen Copywriter: Veronique Sels Art Director: Nicolas Boyer/Cyril Drouot/Ingrid Varetz/Loic Cardon
Company: TBWA\PARIS, FRANCE, Boulogne-Billancourt Creative Director: Erik Vervroegen Copywriter: Benoit Leroux Art Director: Philippe Taroux Photographer: Richard Dobson
Company: JWT MALAYSIA, MALAYSIA, Kuala Lumpur Creative Director: Edwin Leong/Andy Soong/Hasnah Mohd Samidin Copywriter: Edwin Leong/Jackson Mah Art Director: Yan Chay/Andy Soong Account Supervisor: Carmen Koo Advertiser's Supervisor: Kelvin Hoong Typographer: Yan Chay (Designer) Typographer: Far East Offset/Engraving (Colour Separator) Photographer: Chong Yuk Hou (Ifl Studio)
Company: JWT MALAYSIA, MALAYSIA, Kuala Lumpur Creative Director: Edwin Leong/Andy Soong/Hasnah Mohd Samidin Copywriter: Edwin Leong/Jackson Mah Art Director: Yan Chay/Andy Soong Account Supervisor: Carmen Koo Advertiser's Supervisor: Kelvin Hoong Typographer: Yan Chay (Designer) Typographer: Far East Offset/Engraving (Colour Separator) Photographer: Chong Yuk Hou (Ifl Studio)
Creators
Copywriter: David Calderon
Art Director: David Calderon
Account Supervisor:
Advertiser Supervisor: Fernando Febol
Creative Director: David Calderon
Photographer: Juan Carlos Soto
Typographer:
Illustrator:
Advertising Agency:
Creative Team:
Other:
Creators
Copywriter: David Calderon
Art Director: Joel Aranda
Account Supervisor:
Advertiser Supervisor: Fernando Febol
Creative Director: David Calderon
Photographer: Joel Aranda
Typographer:
Illustrator: Joel Aranda
Advertising Agency:
Creative Team:
Other:
