This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
Advertising Agency: age. comunicações, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Published: June 2009
Net#work BBDO: The face of Net#Work BBDO Cape Town
Credits:
Advertising Agency: Net#work BBDO
Credits: Abigail Jacobs, Alexis Beckett, Anine Kruger, Ann Hearshaw, Asanda Shumane, Bianca Valkhoff, Bridget de Gersigny, Candice Cheerin, Carien Eloff, Catherine Fischer, Carla Bokome, Charl Kruger, Clinton Mitri, Dave Ashwell, David Coombes, Johan de Wet, Eloise Coetzee, Eric D’Oliveira, Fiona Goldrick, Gabi Christie-Bayly, Gordon Menemene, Hilton Mashonga, Ivan Johnson, Jacqui Howard-Tripp, Johan le Grange, John Leatherbarrow, Justin du Plessis, Karen Van Zijl, Keith Shipley, Kim Matthews, Kyle Cockeran, Lance Daniels, Latief Samsodien, Lisha Klopper, Loyiso Xotyeni, Mark Chambers, Mary Williams, Melanie de Villiers, Melissa Harrison, Mike Pearson, Mike Schalit, Natasja Madinda, Neil Halvorsen, Paul Grater, Quentin Arendse, Rafiek Newman, Rene Hoskin, Robyn Lambrick, Ryan Barkhuizen, Sandra da Silva, Sarah Southey, Shakiera Samaai, Shawi Mnyamana, Sonja Fahn, Standford Cottle, Stephanie Safari, Thina Zibi, Vivienne Oosthuizen
As a supporter of the National Advertising Benevolent Society (NABS), DDB was asked to contribute a submission to their annual calendar. ‘Swimsuit Edition’ was this year’s mandated theme.
Advertiser: DDB Vancouver
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Executive Creative Director: Alan Russell
Creative Director: Dean Lee/Cosmo Campbell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Tagline: Great ideas are precious.
Advertising Agency: JWT Hong Kong
Creative Directors: Lo Sheung-Yan, Steven Lee, Timothy Chan, Ming Chan, Lai Kin Leung, Hugo Yiu
Art Directors: Ming Chan, Lai Kin Leung
Copywriters: Timothy Chan, Hugo Yiu, Jesse Wong
Photographer: William So
Retoucher: William Chan
The “Christmas Card Making Machine” is an over-sized Christmas card display in the London agency’s front window. The card houses two large screens showing a scrolling chain of 12 characters. When passers-bys stand in the footprints outside the window, the installation captures their image and embeds their face on a character, which then joins the chain. The ever-growing chain can be viewed at
www.christmascardmakingmachine.com
, where users can also create their own Christmas cards.
Agency: Wieden + Kennedy, London
Creative: David Bruno,
Tom Seymour
Interactive Designer: Joel Gethin Lewis
Illustrator: Johnny Lighthands
Web Designer: Eze Blaine
Copywriter: Sophie Lewis
Executive Creative Director: Kim Papworth
Agency: SWH, Amsterdam; Miami Ad School
Creatives: Erick Calvan, Erik Wunsch (CD), Taco Mend, Jose Miguel Riveira
Director: Hein Mevissen
Production Company: John Doe, Amsterdam
Producer: Diederiekje Bok, Lennart Deen
D.O.P.: Benito Strangio
Post production: Condor
VFX: Mister J
Sound: Studio de Keuken
Advertising Agency: E21, Brazil
Creative Director: Pablo Bohrz
Art Director: Beto Dias
Copywriter: Matheus Lehembauer
Photographer: Tiago Junqueira
Retouching: GRB
We only differ from big agencies in number of employees.
Advertising Agency:
TE4M, Bogotá, Colombia
General Manager: Alejandro Zapata
Creative Directors: Alexander Pineda, Carlos Eduardo Romero
Media Director: Joaquín Pérez
New Business: Rafael Venegas
We only differ from big agencies in number of employees.
Advertising Agency:
TE4M, Bogotá, Colombia
General Manager: Alejandro Zapata
Creative Directors: Alexander Pineda, Carlos Eduardo Romero
Media Director: Joaquín Pérez
New Business: Rafael Venegas
We only differ from big agencies in number of employees.
Advertising Agency:
TE4M, Bogotá, Colombia
General Manager: Alejandro Zapata
Creative Directors: Alexander Pineda, Carlos Eduardo Romero
Media Director: Joaquín Pérez
New Business: Rafael Venegas
We only differ from big agencies in number of employees.
Advertising Agency:
TE4M, Bogotá, Colombia
General Manager: Alejandro Zapata
Creative Directors: Alexander Pineda, Carlos Eduardo Romero
Media Director: Joaquín Pérez
New Business: Rafael Venegas
We only differ from big agencies in number of employees.
Advertising Agency:
TE4M, Bogotá, Colombia
General Manager: Alejandro Zapata
Creative Directors: Alexander Pineda, Carlos Eduardo Romero
Media Director: Joaquín Pérez
New Business: Rafael Venegas
Agency: The Martin Agency
Client: The Martin Agency
Creative Director: Joe Alexander
Writer: Joe Alexander,
Rexanna McCubbin
Art Director: Jenny Liu
Studio Art: Midori Batten
Images:
Coloribus.com
Agency: The Martin Agency
Client: The Martin Agency
Creative Director: Joe Alexander
Writer: Joe Alexander,
Rexanna McCubbin
Art Director: Jenny Liu
Studio Art: Midori Batten
Images:
Coloribus.com
Agency: The Martin Agency
Client: The Martin Agency
Creative Director: Joe Alexander
Writer: Joe Alexander,
Rexanna McCubbin
Art Director: Jenny Liu
Studio Art: Midori Batten
Images:
Coloribus.com
Agency: The Martin Agency
Client: The Martin Agency
Creative Director: Joe Alexander
Writer: Joe Alexander,
Rexanna McCubbin
Art Director: Jenny Liu
Studio Art: Midori Batten
Images:
Coloribus.com
Advertising Agency:
JWT
Singapore
Creative Director: Ali Shabaz
Art Director: Mikkel Kroijer
Copywriter: Andrew McKechnie
Illustrator: Otto Dickmeiss
Additional credits: Thomas Yang, Joseph Cheong
