This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
Tagline: “If you love the Zoo, the Zoo loves you.”
Advertising Agency: Saatchi&Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Directors: Daniela Nedelschi, Romana Topescu, Alexandru Micu
Photographer: Vitalie Brega
Copywriters: Jorg Riommi, Marius Tianu
Producers: Elena Catanchin, Adrian Codreanu, Monica Garbur
Account Managers: Anca Luca, Liana Petrascu
Tagline: “If you love the Zoo, the Zoo loves you.”
Advertising Agency: Saatchi&Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Directors: Daniela Nedelschi, Romana Topescu, Alexandru Micu
Photographer: Vitalie Brega
Copywriters: Jorg Riommi, Marius Tianu
Producers: Elena Catanchin, Adrian Codreanu, Monica Garbur
Account Managers: Anca Luca, Liana Petrascu
Tagline: “If you love the Zoo, the Zoo loves you.”
Advertising Agency: Saatchi&Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Directors: Daniela Nedelschi, Romana Topescu, Alexandru Micu
Photographer: Vitalie Brega
Copywriters: Jorg Riommi, Marius Tianu
Producers: Elena Catanchin, Adrian Codreanu, Monica Garbur
Account Managers: Anca Luca, Liana Petrascu
The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.
Advertising Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Account Services: Tricia Bradshaw
Print Producer: Sheila Santa Barbara
Studio Artist: Richard Parkes, Justin Renvoize
Printer: Dyna Graphics Ltd.
Tagline: Take your kids to the zoo.
Advertising Agency: McCann Erickson, Santa Cruz, Bolivia
Creative Directors: Alejandro Guzmán, Daniel Terrazas
Art Director: Daniel Terrazas
Photographer: Daniel Lama
Brand: Wellington Zoo - Valentines Day
Agency: Saatchi & Saatchi, Wellington
Creative Director/ writer: Tim Hall
Associate CD / Art Director: Scott Henderson
Agency Producer: Tom Ackroyd, Anna Kennedy
Marketing Manager: Beth Houston
Manager, Marketing & Communications: Stephanie Gray
Typographer: Geoff Francis
Country: New Zealand
Tagline: Take your kids to the zoo.
Advertising Agency: McCann Erickson, Santa Cruz, Bolivia
Creative Directors: Alejandro Guzmán, Daniel Terrazas
Art Director: Daniel Terrazas
Photographer: Daniel Lama
Tagline: Take your kids to the zoo.
Advertising Agency: McCann Erickson, Santa Cruz, Bolivia
Creative Directors: Alejandro Guzmán, Daniel Terrazas
Art Director: Daniel Terrazas
Photographer: Daniel Lama
Advertiser: Auckland Zoo
Agency: Ogilvy NZ
Editor: Mike Stephenson
Executive Creative Director: Jeremy Taine, Roy Meares
Creative Director: Damon O'Leary, Basil Christensen
Creative: Tom Paine
Agency Producer: Nick Barnes, Jackie Clark
Producer: Johnny Blick
Director: Sigi Spath, Mike Oldershaw
Production Company: Automatic Films
Country: New Zealand
Original Music: Soundtrax
Tagline: Animals also have fun at night.
Advertising Agency: TBWA Colombia
Creative Director: Javier Bernal
Art Director: Felipe Hernández
Photographer: Julian Gaviria
Tagline: Good thing the zoo is such a fun place. Animals can sense fear.
Advertising Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Michael Slack
Executive Creative Director: Dave Newbold
To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called "Critter Quest".
People stand in front of a series of local bus shelters and postings at the zoo, which are playfully adorned with everything from horns to butterfly wings and oversized ears. The copy suggests having a friend take a picture of you in front of the bus shelter/postings, and then instructs you to load on the
OurSFZoo website
. If you’re creative enough, your image might end up in a print ad for the San Fran Zoo’s attempt to reconnect with locals and visitors. Thousands have submitted photos so far – we’re interested in seeing how creative people will get.
Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at CalgaryZoo.com
Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes
Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at CalgaryZoo.com
Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes
Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at CalgaryZoo.com
Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes
Category: Entertainment & Leisure
Title:
GORILLA
Advertiser/Client: AL AIN ZOO
Product/Service: NIGHT ZOO
Advertising Agency, City: BATES PANGULF, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: BATES PANGULF, Dubai
Country: UNITED ARAB EMIRATES
Creative Director: Richard Nugent
Copywriter: Prasanna Hegde
Art Director: Rajaram Ojha
Category: Entertainment & Leisure
Title:
GORILLA
Advertiser/Client: AL AIN ZOO
Product/Service: NIGHT ZOO
Advertising Agency, City: BATES PANGULF, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: BATES PANGULF, Dubai
Country: UNITED ARAB EMIRATES
Creative Director: Richard Nugent
Copywriter: Prasanna Hegde
Art Director: Rajaram Ojha
Category: Entertainment & Leisure
Title:
LEOPARD
Advertiser/Client: AL AIN ZOO
Product/Service: NIGHT ZOO
Advertising Agency, City: BATES PANGULF, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: BATES PANGULF, Dubai
Country: UNITED ARAB EMIRATES
Creative Director: Richard Nugent
Copywriter: Prasanna Hegde
Art Director: Rajaram Ojha
The Buenos Aires Zoo has been a multi award winner for Del Campo Nazca Saatchi & Saatchi. This is a follow-up campaign for their guided visits.
Product : Buenos Aires Zoo Guided Visits
Agency : Del Campo Nazca Saatchi & Saatchi
Country : Argentina
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Director: Mariela Simirgiotis/Mercedes Tiagonce
Head of Art: Pablo Romanos
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Agency Producer: Leandro Puch
The Buenos Aires Zoo has been a multi award winner for Del Campo Nazca Saatchi & Saatchi. This is a follow-up campaign for their guided visits.
Product : Buenos Aires Zoo Guided Visits
Agency : Del Campo Nazca Saatchi & Saatchi
Country : Argentina
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Director: Mariela Simirgiotis/Mercedes Tiagonce
Head of Art: Pablo Romanos
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
The Buenos Aires Zoo has been a multi award winner for Del Campo Nazca Saatchi & Saatchi. This is a follow-up campaign for their guided visits.
Product : Buenos Aires Zoo Guided Visits
Agency : Del Campo Nazca Saatchi & Saatchi
Country : Argentina
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Director: Mariela Simirgiotis/Mercedes Tiagonce
Head of Art: Pablo Romanos
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Agency Producer: Leandro Puch
The Buenos Aires Zoo has been a multi award winner for Del Campo Nazca Saatchi & Saatchi. This is a follow-up campaign for their guided visits.
Product : Buenos Aires Zoo Guided Visits
Agency : Del Campo Nazca Saatchi & Saatchi
Country : Argentina
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Director: Mariela Simirgiotis/Mercedes Tiagonce
Head of Art: Pablo Romanos
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
The Buenos Aires Zoo has been a multi award winner for Del Campo Nazca Saatchi & Saatchi. This is a follow-up campaign for their guided visits.
Product : Buenos Aires Zoo Guided Visits
Agency : Del Campo Nazca Saatchi & Saatchi
Country : Argentina
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Director: Mariela Simirgiotis/Mercedes Tiagonce
Head of Art: Pablo Romanos
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Agency Producer: Leandro Puch
Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Agency Producers: Luli Dragan, Koko Puch
Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Agency Producers: Luli Dragan, Koko Puch
Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Agency Producers: Luli Dragan, Koko Puch
Buenos Aires Zoo: Yawns
Agency: Del Campo Nazca Saatchi & Saatchi
Executive Creative Director/Copywriter: Mariano Serkin, Maxi Itzkoff
Creative Director/Copywriter: Javier Campopiano
Art Director: Ari Senzacqua
Agency Producer: Luli Dragan, Matías Perrone
Production Company: Triad
Director: Adrián Aspani
Post Production: Triad
Music: Swing Música
Asian cats are coming.
Asian highlands. Opening June 2006.
Utah's Hogle
Zoo
Advertising Agency: Richter7, Salt Lake
City, USA
Creative Directors: Ryan Anderson, Gary Sume, Dave
Newbold
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer:
Chad Hurst
Big cats are coming.
Asian highlands. Opening June 2006.
Utah's Hogle
Zoo
Advertising Agency: Richter7, Salt Lake
City, USA
Creative Directors: Ryan Anderson, Gary Sume, Dave
Newbold
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer:
Chad Hurst
Client: Toronto Zoo
Title: Tooth Fairies
Agency: Lowe Roche, Toronto
Creative Director: Christina Yu
Associate Creative Director: Joseph Bonnici
Art Director: Karen Lamour
Copywriter: Joseph Bonnici,
Rob Sturch
Agency Producer: Trish Quenneville
Production Company: Untitled Films, Toronto
Director: Mark Gilbert
Producer: Tom Evelyn
Director of Photography: Kip Bogdahn
Post-production: Rooster, Toronto
Editor: Mick Griffin @ Rooster
Assistant Editor: Jeff Peremba @ Rooster
Music & Music Publisher: Company X
Executive Producer: James Davis
Agency: Young & Rubicam, New York
Creative Director: Richard Goldstein
Art Directors: Karisa Holyoak, Kristen Blake
Copywriters: Karisa Holyoak, Kristen Blake
Photographer: Vincent Dixon
Agency: Young & Rubicam, New York
Creative Director: Richard Goldstein
Art Directors: Karisa Holyoak, Kristen Blake
Copywriters: Karisa Holyoak, Kristen Blake
Photographer: Vincent Dixon
Agency: Young & Rubicam, New York
Creative Director: Richard Goldstein
Art Directors: Karisa Holyoak, Kristen Blake
Copywriters: Karisa Holyoak, Kristen Blake
Photographer: Vincent Dixon
Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Sergio Valente, Julio Andery, Mariana Sá And Miguel Bemfica
Art Director: Cicero Souza
Copywriter: Caio Mattoso
Illustrator: José Malaquias
Photographer: Ricardo Rojas
Producer: Edson Harada
Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Julio Andery, Mariana Sa
Art directors: Lucas Buled, Christiano Neves
Copywriter: Antero Neto
Photographer: Ricardo Rojas
Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Julio Andery, Mariana Sa
Art directors: Lucas Buled, Christiano Neves
Copywriter: Antero Neto
Photographer: Ricardo Rojas
Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Julio Andery, Mariana Sa
Art directors: Lucas Buled, Christiano Neves
Copywriter: Antero Neto
Photographer: Ricardo Rojas
Title "Together"
Agency Del Campo Nazca Saatchi & Saatchi
City Buenos Aires
Production Company: Lobo Filmes
Advertiser Buenos Aires Zoo
Brand Name Buenos Aires Zoo
Product Name Zoo
Business Sector Leisure Parks, Zoos & Fairs
Market Argentina
Country of Production Argentina
Type Television & Cinema
Length 67 seconds
Awards Cannes Lions - International Advertising Festival, 2006 (Bronze Lion ) for Entertainment & Leisure
YoungGuns International Advertising Award, 2006 (Bronze) for TV more than 30 seconds
YoungGuns International Advertising Award, 2006 (Silver Bullet) for animation
CLIO Awards, 2007 (Bronze) for Animation
The New York Festivals International Advertising Awards in All Media, 2007 (Silver World Medal) for Entertainment Promo
The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Animation: Computer
The Cresta Awards, 2007 (Winner) for TV/Cinema
The Intercontinental Advertising Cup (The Cup), 2007 (Nominee) for Best of Crafting (Award for production company)
The Intercontinental Advertising Cup (The Cup), 2007 (Nominee) for Best of Entertainment, Recreation and Leisure
Creative Director Gastón Bigio
Art Director Santiago Dulce
Copywriter Hernán Rebaldería
Director Mateus De Paula Santos
Producer Luiz Carlos Reis
Agency Producer Cosme Argerich, Luli Dragan
Account Supervisor Fernando Sarni, Paula Gambardella, Cecilia Senesi
Editor Paulo Beto
Sound Design Company Erik Korte
Music Arranger Erik Korte
Creators
Copywriter: Billy Deng
Art Director: Forest Young
Account Supervisor:
Advertiser Supervisor: Hua Sui
Creative Director: Stephen Mui
Photographer: David Cheng
Typographer:
Illustrator:
Advertising Agency:
Creative Team:
Other:
Creators
Copywriter: Billy Deng
Art Director: Forest Young
Account Supervisor:
Advertiser Supervisor: Hua Sui
Creative Director: Stephen Mui
Photographer: David Cheng
Typographer:
Illustrator:
Advertising Agency:
Creative Team:
Other:
Creators
Copywriter: STEFAN JONES
Art Director: TOM BURNAY
Account Supervisor: ANTHONY DENNY
Advertiser Supervisor: SIMON LEE
Creative Director: TIM ASHTON
Photographer: DAVID CHALMERS
Typographer: KIM LE LIBOUX
Illustrator: STEFAN JONES
Advertising Agency:
Creative Team:
Other:
Creators
Copywriter: STEFAN JONES
Art Director: TOM BURNAY
Account Supervisor: ANTHONY DENNY
Advertiser Supervisor: SIMON LEE
Creative Director: TIM ASHTON
Photographer: DAVID CHALMERS
Typographer: KIM LE LIBOUX
Illustrator: STEFAN JONES
Advertising Agency:
Creative Team:
Other:
