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Focus

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.



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Spot: Monster: Legs

TV-Spot,  Monster BBDO NEW YORK
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Released:  January 2008
Avertiser:  Monster.com
Brand name:  Monster
Agency:  BBDO NEW YORK
Country:   USA
Category:  Commercial public services
Awards:  ADC Awards 2008 Craft Distinctive Merit
ADC Awards 2008 TV Merit
Clio 2008 TV Silver
Tags:  tv-spot
Creativity
Work
Best of the month
Creative review
Rupert Sanders
Rupert Sanders - best works
Festivals and Competitions
Cannes Prediction 2008

Credits:

Client: Monster.com
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Jerome Marucci
Copywriter: Steve McElligott
Senior Agency Producer: Anthony Curti, Ed Zazzera
Executive Music Producer: Loren Parkins
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Eric Stern
Producer: Laurie Boccaccio
Director of Photography: Greg Fraser
Editorial Company: Spotwelders
Editor: Bill Smedley
VFX Company: Mass Market
VFX Supervisor: Cedric Nicolas-Troyan
Lead Flame Artist: Cedric Nicolas-Troyan
Lead Technical Director: David Chontos
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Mix: Sound Lounge
Mixer: Tom Jucarone

Spot: Hummer H2: Don't blink

TV-Spot,  Hummer H2 MODERNISTA!
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Released:  October 2007
Avertiser:  Hummer
Brand name:  Hummer H2
Agency:  MODERNISTA!
Country:   USA
Category:  Cars
Tags:  tv-spot
Work
Creative review
Rupert Sanders
Rupert Sanders - best works

Credits:

Hummer ad created for the refreshed 2008 H2. Changes include an all new interior, a 6.2L V8 from the Cadillac Escalade, and a new grille / skid plate.

Lead 2D VFX Artist: Cedric Nicolas
Lead 3D VFX Artist: Andy Boyd
2D VFX Artist: Sarah Eim
Visual Effects Shoot Supervision: Cedric Nicolas
Visual Effects Executive Producer: Neysa Horsburgh
Head of Production: Sue Troyan
Visual Effects Producer: Luisa Murray
Director: Rupert Sanders
Director of Photography: Chris Soos
Production Design/Art Direction: Duncan Reed
Agency: Modernista
Executive Creative Director: Lance Jensen
Creative Director: Tim Vaccorino
Art Director: Jeff Church
Agency Producer: Eric Voegele
Copywriter: Greg Lane
Production Company: MJZ
Executive Producer: Lisa Rich
Producer: Laurie Boccaccio
Editorial Company: Final Cut
Editor: Rick Russell
Telecine Company: Company 3
Colorist: Sean Coleman
Audio Post: Soundtrack Boston
Audio Mixer: Mike Secher

Spot: Hummer H2: Bandages

TV-Spot,  Hummer H2 MODERNISTA!
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Released:  October 2007
Avertiser:  Hummer
Brand name:  Hummer H2
Agency:  MODERNISTA!
Country:   USA
Category:  Cars
Tags:  tv-spot
Work
Creative review
Rupert Sanders
Rupert Sanders - best works

Credits:

Hummer ad created for the refreshed 2008 H2. Changes include an all new interior, a 6.2L V8 from the Cadillac Escalade, and a new grille / skid plate.

Created by Boston ad Agency "Modernista!". Music by The Engine Room (Remixed by Gabriel & Dresden).

Lead 2D VFX Artist: Alex Kolasinski
Visual Effects Executive Producer: Neysa Horsburgh
Head of Production: Sue Troyan
Visual Effects Producer: Luisa Murray
Director: Rupert Sanders
Director of Photography: Chris Soos
Production Design/Art Direction: Duncan Reed
Agency: Modernista
Executive Creative Director: Lance Jensen
Creative Director: Tim Vaccorino
Art Director: Marco Worsham
Agency Producer: Eric Voegele
Copywriter: Madhu Kalyanaraman
Production Company: MJZ
Executive Producer: Lisa Rich
Producer: Laurie Boccaccio
Editorial Company: Final Cut
Editor: Rick Russell
Telecine Company: Company 3
Colorist: Sean Coleman
Audio Post: Soundtrack Boston
Audio Mixer: Mike Secher

Spot: Museum (DIORAMA)

TV-Spot,  Halo 3 McCANN-ERICKSON
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Released:  September 2007
Avertiser:  MICROSOFT
Brand name:  Halo 3
Agency:  McCANN-ERICKSON
Country:   USA
Category:  Entertainment & leisure
Awards:  ADC Awards 2008 TV Gold
ADC Awards 2008 Craft Gold
ADC Awards 2008 Intergrated Gold
ADC Awards 2008 Craft Silver
One Show 2008 Awards TV Gold
D&AD 2008 Integrated Yellow Pencil
Clio 2008 TV Grand Clio
Cannes Lions 2008 Film Grand Prix
Cannes Lions 2008 Film Bronze
Tags:  Video Games
Video games
ENTERTAINMENT & LEISURE
Behind The Scene
Good!
Creative review
Rupert Sanders
Rupert Sanders - best works
Festivals and Competitions
Cannes 2008

Credits:

Client: XBOX 360
Agency: McCann, San Francisco, T.A.G.
Executive Creative Director: Rob Bagot, John McNeil
Group Creative Director: Scott Duchon, Geoff Edwards
Creative Director: John Patroulis
Art Director: Ben Wolan
Copywriter: Rick Herrera
Agency Producer: Hannah Murray
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: David Zander, Lisa Rich, Marcia Deliberto
Line Producer: Laurie Boccaccio
Director of Photography: Chris Soos
Miniature Landscape: New Deal Studios
Miniature Figurines: Stan Winston Studios
Editorial Company: Rock Paper Scissors
Editor: Matt Murphy
Assistant Editor: Neil Meiklejohn
Executive Producer (Editorial): Cristina DeSimone
Producer (Editorial): Tricia Sanzaro
VFX: Method Studios
VFX Director: Cedric Nicholas
VFX Executive Producer: Neysa Horsburgh
VFX Production Manager: Sue Troyan
VFX Producer: Luisa Murray, Lisa Houck
Mix: LIME Studios
Mixer: Loren Silber
Group Strategy Director (McCann): Mike Harris

Spot: XBOX: Believe

TV-Spot,  Halo 3 McCANN-ERICKSON
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Released:  September 2007
Avertiser:  MICROSOFT
Brand name:  Halo 3
Agency:  McCANN-ERICKSON
Country:   USA
Category:  Entertainment & leisure
Awards:  Andy Awards 2008 GRANDY
Andy Awards 2008 Television Bronze
Andy Awards 2008
ADC Awards 2008 TV Gold
ADC Awards 2008 Intergrated Gold
ADC Awards 2008 Craft Distinctive Merit
One Show 2008 Awards TV Gold
One Show 2008 Awards Integrated Gold
D&AD 2008 Integrated Yellow Pencil
Clio 2008 TV Gold
Clio 2008 Integrated Silver
Cannes Lions 2008 Film Gold
Tags:  Video games
Rupert Sanders
Best reels for Xbox
Rupert Sanders - best works
Festivals and Competitions
ENTERTAINMENT & LEISURE
Cannes 2008

Credits:

Synopsis

It was our intent to elevate Master Chief above the commonplace 'heroes' we are inundated with in everyday life. We decided to treat him exactly the same way we commemorate real heroes of the past and turn him into a real-life hero by honouring his legend the way we honor others. We needed people to Believe

Client: Microsoft

Agency: McCann, San Francisco, T.A.G.
Executive Creative Director: Rob Bagot, John McNeil
Group Creative Director: Scott Duchon, Geoff Edwards
Creative Director: John Patroulis
Art Director: Nate Able, Tim Stier
Copywriter: Mat Bunnell
Agency Producer: Hannah Murray
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: David Zander, Lisa Rich, Marcia Deliberto
Director of Photography: Chris Soos
Line Producer: Laurie Boccaccio
Miniature Landscape: New Deal Studios
Miniature Figurines: Stan Winston Studios
Editorial Company: Rock Paper Scissors, Peepshow
Editor: Andrea MacArthur
Assistant Editor: Paul Plew
Executive Producer (Editorial): Cristina DeSimone, Liv Lawton
Producer (Editorial): Tricia Sanzaro
VFX: Method
VFX Director: Cedric Nicholas
VFX Executive Producer: Neysa Horsburgh
VFX Production Manager: Sue Troyan
VFX Producer: Luisa Murray , Lisa Houck
Composer: Frederic Chopin
Composition: Prelude in D flat Major, Op. 28, No. 15, "Raindrop"
Music Company: Stimmung
Performer: Mike Lang
Mix: LIME Studios

Mixer: Loren Silber


Spot: Sears: Arboretum

TV-Spot,  Sears Lawn and Garden YOUNG & RUBICAM CHICAGO
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Released:  May 2007
Avertiser:  SEARS
Brand name:  Sears Lawn and Garden
Agency:  YOUNG & RUBICAM CHICAGO
Country:   USA
Awards:  CLIO Awards 2007
CLIO Awards 2007 Gold
Tags:  tv-spot
Work
Creativity
HOME APPLIANCES & FURNISHINGS
Household maintenance & pet products
TV Spots
Best of the month
Creative review
Rupert Sanders
Rupert Sanders - best works

Credits:

Agency: Young & Rubicam Chicago

Creative Director: Nancy Hannon, Mark Figliulo

Art Director: Isabella Ferreira, Mark Figliulo

Copywriter: Pete Figel, Ryan Ebner

Agency Producer: Kim Mohan, Matt Bijarchi

Production: MJZ, Los Angeles

Director: Rupert Sanders

Director of photography: Chris Soos

Executive producer: Lisa Rich

Producer: Kim Shapiro

Editing company: The White House, Los Angeles

Editor: Neil Smith

Visual effects: Method Studios, Los Angeles

VFX producer: Rich Rama

CG creative director: Laurent Ledru

Lead 2D VFX artist: Cedric Nicolas

CG technical supervisor: Gil Baron

3D VFX artists: Chi-Wei Hsu, Chris Smallfield, Dan Dixon, John Baker, Marco Iozzi, Pasha Ivanov, Reza Rasou, Scott Metzger, Seong Joon Lee

Technical director: Andrew Bell

VFX Executive Producer: Neysa Horsburgh

Head of production: Sue Troyan

Production designer/art director: James Chinlund

Previsualization: Halon Entertainment

Colorist: Beau Leon, The Syndicate

Music: Greg Reeves, Cordovan Music

Sound designer: Brian Emrich.

Sound engineer: Shawn Ballman

Sound Company: Soundslave

Spot: XboX 360: Joy

TV-Spot,  Xbox 360 McCANN-ERICKSON WORLDGROUP
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Released:  February 2007
Avertiser:  MICROSOFT
Brand name:  Xbox 360
Agency:  McCANN-ERICKSON WORLDGROUP
Country:   USA
Tags:  Creative review
Rupert Sanders
Rupert Sanders - best works

Credits:

Client: Xbox 360
Title: Joy
Agency: McCann Worldgroup, San Francisco
Creatives: Jeff Huggins (Exec CD), John McNeil (Exec CD), Scott Duchon (CD), Geoff Edwards (CD), Scott Duchon (writer), Rick Herrera (writer), Geoff Edwards (art director)
Agency Producer: Hannah Murray
Group Strategy Director: Mike Harris
General Manager: Courtney Buechert
Account Director: Peter Goldstein

Production Company: MJZ LA
Director: Rupert Sanders
Exec Producers: Lisa Rich, David Zander
London Producer: Anna Hashmi
Line Producer: Betsy Oliver
DP: Wally Pfister
Sound Studio: Wave Recording Studios
Sound Engineer: Parv Thind
Music: Word Up (Cameo)
Editor: Neil Smith @ The Whitehouse
Post: The Mill

Spot: Doll

TV-Spot,  Playstation 3 TBWA\
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Released:  September 2006
Avertiser:  PLAYSTATION
Brand name:  Playstation 3
Agency:  TBWA\
Country:   USA
Category:  Entertainment & leisure
Tags:  Creative review
Ads which demand thinking
Rupert Sanders
Playstation ad history
Rupert Sanders - best works

Credits:

Agency: TBWA/Chiat/Day — Los Angeles
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Group Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Anh-Thu Le
Production Company: MJZ — Los Angeles
Director: Rupert Sanders
Director of Photography: Wally Pfister
Executive Producer: Jeff Scruton, Marcia Deliberto
Editor: Rick Russell
Colorist: Stefan Sonnenfeld
VFX: Asylum — Santa Monica
Post Production: Final Cut Editorial
Sound Designer: Brian Emrich
Mixer: Eric Ryan
Graphics: Asylum — Santa Monica
Mix: RavensWork — Venice

Spot: Nessie

TV-Spot,  TOYOTA TACOMA SAATCHI & SAATCHI LOS ANGELES
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Released:  July 2006
Avertiser:  TOYOTA
Brand name:  TOYOTA TACOMA
Agency:  SAATCHI & SAATCHI LOS ANGELES
Country:   USA
Category:  Cars
Awards:  Andy Awards 2007
Andy Awards 2007 Bronze
Tags:  Creative review
Rupert Sanders
Thugs, monsters and VFX masterpieces
Rupert Sanders - best works

Credits:

Director: Rupert Sanders
Creative Director: Steve Chavez
Sound Designer: Brian Emrich
Editor: Paul Martinez,
Patrick Griffin
Copywriter: Napper Tandy
Executive Creative Director: Harvey Marco
Producer: Karen Chen
Director of Broadcast Production: Damian Stevens
VFX Producer: Christine Schneider
ACD/Art Director: Dino Spadavecchia
VFX Executive Producer: Neysa Horsburgh
Senior Agency Producer: Jamil Bardowell
VFX Creative Director: Laurent Ledru
VFX Head of Production: Sue Troyan
VFX Technical Supervisor: Gil Baron
Editorial Company: Lost Planet Editorial
VFX: Method Studios
Production Company: MJZ
Client: Toyota

Agency: Saatchi & Saatchi, Los Angeles

Lead 2D Visual Effects Artist - Alex Frisch
Lead 3D Visual Effects Artist - James LeBloch

Spot: Robosaurus

TV-Spot,  TOYOTA TACOMA SAATCHI & SAATCHI LOS ANGELES
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Spot: MADE TO PERFECTION Cannes 2005 Silver

TV-Spot,
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Released:  May 2005
Avertiser:  ADIDAS
Country:   USA
Tags:  Creative review
Rupert Sanders
Religion in advertising
Rupert Sanders - best works

Spot: GREAT RETURN

TV-Spot,  SPORTSWEAR WIEDEN + KENNEDY
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Released:  January 2003
Avertiser:  NIKE
Brand name:  SPORTSWEAR
Agency:  WIEDEN + KENNEDY
Country:   USA
Category:  Clothing & footwear
Awards:  Short List
Cannes Lions 2003 Film Shortlist
Tags:  Creative review
Rupert Sanders
Rupert Sanders - best works

Spot: LAVA

TV-Spot,  GUINNESS BEER ABBOTT MEAD VICKERS.BBDO
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