This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
To meet customer requirements and promote the new PRITT correction tape it was decided to translate the idea into an alternative media, using as its main base competitive advantage: Its durability. That's why we used the handrails of various shopping centers mimicking the endless correction tape and on the edges of the ladder is the product, simulating that it releases the correction tape. It was accompanied by a copy that read: New PRITT correction tape, more durable.
Advertising Agency: Lowe Honduras
Creative Directors: Juan Jesus Martinez, Sergio Burgos
Art Directors: Bruno Barbosa Copywriter: Carlos Andino
Photographers: Bruno Barbosa, Paul Carbajal
Additional credits: Paul Carbajal, Lia Zavala, Oscar Ardon
Don't let water fade your hair color.
Advertising Agency: Leo Burnett, Puerto Rico
Creative Director: Víctor Cabezas
Art Director: Fabio Gil
Copywriter: Nánel Rodríguez
Other additional credits: Roberto Acevedo, Fernando Dávila
Regular Cola was advertiser to people using stairs and Coke Light to those who chose the escalator.
Agency: DDB Stockholm
Creative Director: Andreas Dahlqvist
Copywriters: Simon Higby, Viktor Arve, Felix Soderlind, Tove Eriksen
Art Directors: Simon Higby, Viktor Arve, Felix Soderlind, Tove Eriksen
Photographer: Alexander Pihl
Type Of Entry: Ambient
Category: Ambient
Title:
FRIDGE
Advertiser/Client: BOECKER PUBLIC HEALTH
Product/Service: PEST CONTROL
Advertising Agency: JWT DUBAI
Country: UNITED ARAB EMIRATES
Advertising Agency: JWT DUBAI
Country: UNITED ARAB EMIRATES
Executive Creative Director: Chafic Haddad
Copywriter: Ranadip De
Art Director: S.M Ziyad
Photographer: Khuram Sayed, Manish Sampat
Illustrator: Tarek Samaan
The Jelly Tots "Adventure is Anywhere" campaign is all about fantastic and exciting experiences happening in ordinary places. TBWA\Hunt\Lascaris' ambient piece featured a colourful underwater world placed in elevators throughout a major shopping centre to show kids that, with Jelly Tots, adventures can really happen wherever you are.
Product : Jelly Tots
Agency : TBWA\Hunt\Lascaris, Johannesburg
Executive Creative Director: Damon Stapleton
Creative Director: BIBI LOTTER
Art Director: chris crawford
Copywriter: Dan Parmenter
Art Director: Kursten Meyer
Art Director: Tammy Matisonn
Country : South Africa
Scales were mounted inside commercial and residential elevators allowing riders to test this fact.
Product : Science World
Title: We can explain.
Agency : Rethink, Vancouver
Country : Canada
Creative Director: Chris Staples
Creative Director: Ian Grais
Associate CD / Art Director: Rob Sweetman
Copywriter: Jono Holmes
Producer: Jim Leith
Other Credits : Production design: Dyna Graphics
Category: Ambient: Large Scale
Title:
PRISON CELL
Advertiser/Client: WITNESS AGAINST TORTURE
Product/Service: HUMAN RIGHTS ORGANIZATION
Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Country: UNITED ARAB EMIRATES
Executive Creative Director: Nirmal Diwadkar
Copywriter: Abraham Varughese
Art Director: Nandu Oturkar, Abraham Varughese, Rabih Najjar
Photographer: Kundan Raut
Illustrator: Nitin Madhulkar
Advertiser's Supervisor: Jeremy Varon
Advertising Agency:
Brokaw, Cleveland, USA
Creative Director: Pat Pujolas
Art Director: Brian Gillen
Content Strategist: Chuck Greene
Information Architect: Craig Norris
Writer: Tim Brokaw
Type Of Entry: AMBIENT
Category: Ambient: Small Scale Special Solutions
Title: SUPERMAN ELEVATOR
Advertiser/Client: WARNER BROS.
Product/Service: SUPERMAN MOVIE
Advertising Agency, City: JWT BRASIL, Sao Paulo
Country: BRAZIL
Advertising Agency, City: JWT BRASIL, Sao Paulo
Country: BRAZIL
Creative Director: Ricardo Chester/Roberto Fernandez
Copywriter: Thiago Carvalho
Art Director: Silvio Medeiros
Photographer: Andre Faccioli
Account Supervisor: Luciana Rodrigues
Advertiser's Supervisor: Felipe Zorzi
