This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
Description
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With no preset spending limit, World Card is the card that won't hold you back.
Creative Commentary
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Rain drops on roses and whiskers on kittens, vintage race cars and zero gravity flights, whatever grills your cheese, you can pay for it with the World MasterCard. With no payment limit, the World MasterCard is the one
credit card that will allow you to purse all of your favorite passions. No matter how exotic and wonderful they maybe.
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Product : MasterCard World Card
Agency : McCann Erickson, New York
Creatives : Joyce King Thomas (Executive Creative Director)
Robert Frost (Creative Director)
Michele Raso (Art Director)
Jonathan Shipman (Copywriter)
Alex Hagon (Agency Producer)
Advertising Agency: McCann Erickson, London, UK
Executive Creative Directors: Brian Fraser, Simon Learman
Creative Directors: Brian Cooper, Jason Stewart
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Director: Vince Squibb @ Gorgeous
Creative Director: Joyce King Thomas
Art Director: Rob Frost, Brian Billow
Copywriter: Brian Billow, Rob Frost
Director: Bryan Buckley
Director of Photography: Adam Beckman
Producer: Kevin Byrne
Executive Producer: Stephen Orent, Dan Duffy
Agency Producer: Sally Hotchkiss
Editor: Ian Mackenzie
Editing Company: MacKenzie Culter
Post Production: Nice Shoes
Colorist: The Annex
Music: Big Foote
Sound Design Company: Big Foote
Recording Studio: The Sound Lounge
Actor / Celebrity: Slash
