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Focus
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
| «« Samples of Brazilian creativity by Marcello Serpa | Playstation ad history | Traktor directors art group »» |
Spot: This Is Living - Trailer
Click the screenshots....don't be shy
| Released: | August 2007 |
| Avertiser: | SONY
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| Brand name: | Playstation 3
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| Agency: | TBWA\
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| Country: | United Kingdom
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| Category: | Home electronics & audio-visual
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| Tags: |
ENTERTAINMENT & LEISURE Creative review Playstation ad history
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Credits:
Agency: TBWA\LondonSpot: This Is Living - Cherry
Click the screenshots....don't be shy
| Released: | August 2007 |
| Avertiser: | SONY
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| Brand name: | Playstation 3
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| Agency: | TBWA\
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| Tags: |
News Creative review Playstation ad history
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Credits:
Agency: TBWA\LondonSpot: Shadow
Click the screenshots....don't be shy
| Released: | July 2007 |
| Avertiser: | PLAYSTATION
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| Brand name: | Playstation Portable
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| Agency: | RCR Films
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| Category: | Entertainment & leisure
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| Tags: |
tv-spot Work ENTERTAINMENT & LEISURE Creative review Playstation ad history
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Credits:
Director: Daniel BenmayorSpot: Find Me (part II)
Click the screenshots....don't be shy
| Released: | October 2006 |
| Avertiser: | PLAYSTATION
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| Brand name: | Playstation Portable
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| Agency: | TBWA\
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| Country: | USA
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| Category: | Entertainment & leisure
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| Tags: |
Creative review Playstation ad history
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Credits:
Agency: TBWA/Chiat DayGroup account director: Stan Fiorito
Assoc. creative directors: Brett Craig, Doug Mukai
Copywriter: Melissa Pipeling
Art director: Xanthe Hohalek
Senior producer: Lisa Effress
Original music: Kenna
Production company: Anonymous Content/Exit Films
Director: Garth Davis
Executive producer: Andy Traines
Producer: Karen Sproul
Effects & online facility: The Syndicate/Santa Monica
Editorial services co: Venice Beach Editorial
Spot: Find Me Part 1
Click the screenshots....don't be shy
| Released: | October 2006 |
| Avertiser: | PLAYSTATION
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| Brand name: | Playstation Portable
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| Agency: | TBWA\
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| Country: | USA
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| Category: | Entertainment & leisure
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| Tags: |
Creative review Playstation ad history
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Credits:
Agency: TBWA/Chiat DayGroup account director: Stan Fiorito
Assoc. creative directors: Brett Craig, Doug Mukai
Copywriter: Melissa Pipeling
Art director: Xanthe Hohalek
Senior producer: Lisa Effress
Original music: Kenna
Production company: Anonymous Content/Exit Films
Director: Garth Davis
Executive producer: Andy Traines
Producer: Karen Sproul
Effects & online facility: The Syndicate/Santa Monica
Editorial services co: Venice Beach Editorial
Spot: Head
Click the screenshots....don't be shy
| Released: | October 2006 |
| Avertiser: | PLAYSTATION
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| Brand name: | PLAYSTATION 2
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| Agency: | TBWA\
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| Country: | France
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| Category: | Entertainment & leisure
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| Tags: |
Creative review Erik Vervroegen Playstation ad history Erik Vervroegen - best works
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Credits:
Agency: TBWA\PARISProduction Company: Def To Shoot
Awards:
Eurobest, 2006 (Eurobest Silver) for Entertainment & Leisure
Festival de la Publicité de Méribel, 2006 (Cristal) for France: Commercial / Toys, games, children products
Grand Prix Stratégies de la Publicité, 2007 (Winner) for Leisure & Tourism
Creative Director: Erik Vervroegen
Art Director: Sébastien Vacherot, Jessica Gérard-Huet, Loic Cardon
Copywriter: Sébastien Vacherot, Jessica Gérard-Huet, Loic Cardon
Director: Thomas Marqué
Spot: Egg
Click the screenshots....don't be shy
| Released: | September 2006 |
| Avertiser: | PLAYSTATION
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| Brand name: | Playstation 3
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| Agency: | TBWA\
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| Country: | USA
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| Category: | Entertainment & leisure
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| Tags: |
Creative review Rupert Sanders Playstation ad history
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Credits:
Agency: TBWA/Chiat/Day — Los AngelesExecutive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Group Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Anh-Thu Le
Production Company: MJZ — Los Angeles
Director: Rupert Sanders
Director of Photography: Wally Pfister
Executive Producer: Jeff Scruton, Marcia Deliberto
Editor: Rick Russell
Colorist: Stefan Sonnenfeld
VFX: Asylum — Santa Monica
Post Production: Final Cut Editorial
Sound Designer: Brian Emrich
Mixer: Eric Ryan
Graphics: Asylum — Santa Monica
Mix: RavensWork — Venice
Spot: Rubik's Cube
Click the screenshots....don't be shy
| Released: | September 2006 |
| Avertiser: | PLAYSTATION
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| Brand name: | Playstation 3
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| Agency: | TBWA\
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| Country: | USA
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| Category: | Entertainment & leisure
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| Tags: |
Creative review Rupert Sanders Playstation ad history
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Credits:
Agency: TBWA/Chiat/Day — Los AngelesExecutive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Group Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Anh-Thu Le
Production Company: MJZ — Los Angeles
Director: Rupert Sanders
Director of Photography: Wally Pfister
Executive Producer: Jeff Scruton, Marcia Deliberto
Editor: Rick Russell
Colorist: Stefan Sonnenfeld
VFX: Asylum — Santa Monica
Post Production: Final Cut Editorial
Sound Designer: Brian Emrich
Mixer: Eric Ryan
Graphics: Asylum — Santa Monica
Mix: RavensWork — Venice
Spot: Doll
Click the screenshots....don't be shy
| Released: | September 2006 |
| Avertiser: | PLAYSTATION
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| Brand name: | Playstation 3
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| Agency: | TBWA\
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| Country: | USA
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| Category: | Entertainment & leisure
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| Tags: |
Creative review Ads which demand thinking Rupert Sanders Playstation ad history Rupert Sanders - best works
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Credits:
Agency: TBWA/Chiat/Day — Los AngelesExecutive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Group Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Anh-Thu Le
Production Company: MJZ — Los Angeles
Director: Rupert Sanders
Director of Photography: Wally Pfister
Executive Producer: Jeff Scruton, Marcia Deliberto
Editor: Rick Russell
Colorist: Stefan Sonnenfeld
VFX: Asylum — Santa Monica
Post Production: Final Cut Editorial
Sound Designer: Brian Emrich
Mixer: Eric Ryan
Graphics: Asylum — Santa Monica
Mix: RavensWork — Venice
Spot: A Day in the Life
Click the screenshots....don't be shy
| Released: | December 2005 |
| Avertiser: | PLAYSTATION
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| Brand name: | Playstation Portable
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| Agency: | TBWA\
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| Country: | United Kingdom
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| Category: | Entertainment & leisure
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| Tags: |
tv-spot Creativity Chris Cunningham Creative review Playstation ad history
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Credits:
Agency: TBWA-LONDONVFX: The Mill, London
Production Company: RSA Films
Awards: International ANDY Awards, 2006 (Bronze) for Animation
CLIO Awards, 2006 (Gold) for Animation
The APA Show / APA 50, 2006
Art Director: Danny Brooke Taylor, Tony McTear, Simon Hardy, James Gilham
Copywriter: James Gilham, Simon Hardy, Danny Brooke Taylor, Tony McTear
Director: Alex Rutterford
Producer: Kate Taylor
Lighting Director / Lighting: Laurent Makowski, Vincent Baertsoen, Sam Driscoll, Robert Kolbiens, Aiden Gibbons Telecine, Paul Harrison
Agency Producer: Diane Croll
Editor: Jo Guest
Editing Company: Final Cut
Special Effects / VFX: Rich Roberts, Mark Payne
Animation: Ben Smith, Martin Gavreau, Maarten Heinstra, Jordi Bares, Jamie Lancaster, Quentin Miles, Ivor Griffin
Post Producer: Stephen Venning
Post Producer: Liz Browne
Spot: Pace of Life
Click the screenshots....don't be shy
| Released: | October 2005 |
| Avertiser: | PLAYSTATION
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| Brand name: | PLAYSTATION 2
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| Country: | USA
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| Category: | Entertainment & leisure
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| Tags: |
Creative review Playstation ad history
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Spot: Mazle
Click the screenshots....don't be shy
| Released: | October 2005 |
| Avertiser: | PLAYSTATION
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| Brand name: | PLAYSTATION 2
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| Country: | USA
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| Category: | Entertainment & leisure
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| Tags: |
Creative review Playstation ad history
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Spot: Traders
Click the screenshots....don't be shy
| Released: | May 2005 |
| Avertiser: | PLAYSTATION
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| Brand name: | PLAYSTATION 2
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| Agency: | TBWA\
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| Country: | United Kingdom
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| Category: | Entertainment & leisure
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| Awards: |
Cannes 2005 Gold
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| Tags: |
Home electronics & audio-visual CORPORATE IMAGE Creative review Daniel Kleinman director's best spots Playstation ad history
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Credits:
Agency TBWA/LondonAgency Producer Diane Croll
Production Company Large
Director Daniel Kleinman
Producer Johnnie Frankel
Framestore CFC
VFX Supervisor William Bartlett
Inferno Artists Jonathan Hairman, Chris Redding
CG Animators Andy Boyd, David Mellor
Matte Artists Nicha Kumkeaw, Tony Peck, Daria Ashley
Post Producer Scott Griffin
Colourists Steffan Perry, Matt Turner
Spot: Athletes
Click the screenshots....don't be shy
| Released: | May 2005 |
| Avertiser: | PLAYSTATION
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| Brand name: | PLAYSTATION 2
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| Agency: | TBWA\
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| Country: | United Kingdom
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| Category: | Entertainment & leisure
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| Awards: |
Cannes 2005 Gold
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| Tags: |
Home electronics & audio-visual CORPORATE IMAGE Creative review Daniel Kleinman director's best spots Playstation ad history
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Credits:
Agency TBWA/LondonAgency Producer Diane Croll
Production Company Large
Director Daniel Kleinman
Producer Johnnie Frankel
Framestore CFC
VFX Supervisor William Bartlett
Inferno Artists Jonathan Hairman, Chris Redding
CG Animators Andy Boyd, David Mellor
Matte Artists Nicha Kumkeaw, Tony Peck, Daria Ashley
Post Producer Scott Griffin
Colourists Steffan Perry, Matt Turner
Spot: Golfers
Click the screenshots....don't be shy
| Released: | April 2005 |
| Avertiser: | PLAYSTATION
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| Brand name: | PLAYSTATION 2
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| Agency: | TBWA\
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| Country: | United Kingdom
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| Category: | Entertainment & leisure
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| Awards: |
Cannes 2005 Gold
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| Tags: |
Home electronics & audio-visual CORPORATE IMAGE Creative review Daniel Kleinman director's best spots Playstation ad history
|
Credits:
Agency TBWA/LondonAgency Producer Diane Croll
Production Company Large
Director Daniel Kleinman
Producer Johnnie Frankel
Framestore CFC
VFX Supervisor William Bartlett
Inferno Artists Jonathan Hairman, Chris Redding
CG Animators Andy Boyd, David Mellor
Matte Artists Nicha Kumkeaw, Tony Peck, Daria Ashley
Post Producer Scott Griffin
Colourists Steffan Perry, Matt Turner
Spot: Mountain
Click the screenshots....don't be shy
| Released: | September 2003 |
| Avertiser: | PLAYSTATION
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| Brand name: | PLAYSTATION 2
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| Agency: | TBWA\
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| Country: | United Kingdom
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| Category: | Entertainment & leisure
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| Awards: |
Grand Prix
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| Tags: |
Creative review Scale, globalization and epics in advertising Frank Budgen Favourite Playstation ad history Frank Budgen - best reels Human Mass In Advertising
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Credits:
Agency: TBWA-LONDONProduction Company: Gorgeous Enterprises, Zohar Cinema E Communicacao
Soundtrack/Song: "Get on Board Little Children"
Awards:
CLIO Awards, 2004 (Gold) for Technique: Visual Effects
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Gold World Medal) for Consumer Product & Service: Toys & Games
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Gold World Medal) for Craft & Technique: Best Direction
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Gold World Medal) for Craft & Technique: Best New Arrangement Of Popular Theme
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Grand Award) for Best Creative/Production Achievement
London International Advertising Awards - LIAA, 2004 (Grand Prize) for Television/Cinema
London International Advertising Awards - LIAA, 2004 (Winner) for Television/Cinema: Animation - Computer
London International Advertising Awards - LIAA, 2004 (Winner) for Television/Cinema: Home Entertainment Equipment
Epica, 2004 for Audiovisual Equipment & Accessories
Cannes Lions - International Advertising Festival, 2004 (Grand Prix) for Entertainment & Leisure
The One Show, 2004 (Silver) for Consumer TV Over :30 Single
International ANDY Awards, 2004 (Silver) for Best Use of Existing Music
International ANDY Awards, 2004 (Silver) for Toys, Games & Sports
Kinsale Sharks Awards Advertising Festival, 2004 (Gold) for Leisu