Focus /
Passion Pictures - best animated commercials
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
Advertiser: THE COCA-COLA COMPANY
Product/Service: COCA-COLA ZERO
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
Executive Creative Director: John Norman/Al Moseley
Creative Director: John Norman/Al Moseley
Copywriter: Patrick Almaguer
Art Director: Blake Kidder
Agency Producer: Orlando Wood/Cheryl Warbrook
Account Supervisor: Ryan Lietaer/Abi Findlay
Advertiser's Supervisor: Jackie Jantos
Production Company, City: PASSION PICTURES, London
Country: UNITED KINGDOM
2nd Production Company, City: AGAINST ALL ODDS, Stockholm
Country: SWEDEN
Producer: Lottie Hope
Director: Niklas (Against All Odds)
Sound Design/Arrangement: Amber Music NYC
Agency: 72andSunny, Los Angeles
Creative Director: Glenn Cole
Executive Producer: Sam Baerwald
Producer: Elisa Orsburn
Writer: Louise Shieh
Designer: Katie O’shea
Client: Zune MP3 player
Production Company: Blacklist, New York
Director: againstallodds
Blacklist Executive Producer: Adina Sales
Blacklist Producers: Owen Katz/Tamara Bridges Rothschild
Animation Director: Derek Picken
Co Director/ 2D Animator: Niklas Rissler
againstallodds Executive Producer: Josh Thorne
Production Manager: Anna Molund
Lead Animator: Tommie Löfqvist
Animator: Laurent Clermont
3D Artist: Kristian Rydberg
3D Artist: Steve Woodruff
3D Artist: Göran Forssling
3D Artist: Robert Andersson
3D Artist: Robin Arvidsson
Lighting/Rendering:Stefan Lagerstam
Music
Artist: The Deadly Syndrome
Album: The Ortolan
Label: Dim Mak
Lime Studios, Santa Monica
Mix and Sound Design: Lorren Siober
Advertiser: SONY
Product/Service: SONY BRAVIA LCD TV
Advertising Agency: FALLON LONDON
Country: UNITED KINGDOM
Advertising Agency: FALLON LONDON
Country: UNITED KINGDOM
Executive Creative Director: Richard Flintham
Creative Director: Juan Cabral
Copywriter: Juan Cabral
Art Director: Juan Cabral
Agency Producer: Nicky Barnes
Account Supervisor: Ben Cyzer
Production Company, City: GORGEOUS ENTERPRISES, London
Country: UNITED KINGDOM
Producer: Rupert Smythe
Director: Frank Budgen
D.O.P/Lighting Cameraman: Frank Budgen
Editor: Ted Guard @ The Quarry
Music - Artist/Title: The Rolling Stones/She's A Rainbow
Sound Design/Arrangement: Parv Thind @ Wave
Post Production: MPC
Animation: Darren Walsh @ Passion Pictures (Animation Director)
Synopsis
New York. Sunny day. Red plasticine blob comes out of a drain. As it hits the pavement, it takes the shape of a rabbit. Every time a rabbit jumps, another rabbit appears. In seconds, hundreds of colourful rabbits jump around Manhattan. Excited, they merge, creating a purple wave that slides across a square, crashing at the other end. A whale passes. Its tail lifts up. Suddenly a huge giant red bunny appears out of it. A newborn oversized bunny looks innocently at New York and vice-versa. Then it gives way to colourful boxes. Crumbling in colour. Kaleidoscopes. Multicoloured explosions.
Client: Adidas
Agency: 180 Amsterdam (180, TBWA)
Executive Creative Director: Richard Bullock, Andy Fackrell
CD/Director: Sean Thompson, Dean Maryon
Executive Agency Producer: Tony Stearns
Production Company: Passion Pictures
Animation Director: Dan Sumich
Live Action Director: Dan Gordon
Executive Producer: Michael Adamo, Hugo Sands
Live Action Producer: Russell McLean
Producer: Erika Forzy
Animation Coordinator: Jason Nicholas, Chris Knott
Senior Compositor: Ed Salkeld, Johnny Still
TVC Editor: Christopher Wilson
Head of CG Animation: Jason Nicholas
Sound Design: Grand Central
Mixer: Gary Turnbull
Agency: 72andSunny, Los Angeles
Art Director: Glenn Cole
Copywriter: Sean Vij
Producer: Sam Baerwald
Production Company: Passion Pictures
Director: SSSR
Producers: Lottie Hope, Holly Stone
Animation: Marion Nove-Josserand, Florian Mounie
Lighting: Lukas Pazera (lead), Claire Michaud
Modelling/Texturing: Ian Brown
Rigging: Daniele Niero
Compositing: Lee Gingold (Boujou), Adam Leary
Music: «Magic Trick» by M. Ward
Title "Impossible Is Nothing: Gilbert Arenas"
Agency 180 Amsterdam
City Amsterdam
Advertiser adidas
Brand Name adidas
Business Sector Sportswear
Campaign Name Impossible is Nothing 2007
Date of First Publication 3/5/2007
Country of Production Netherlands
Language English
Type Television & Cinema
Length 60 seconds
Awards Eurobest, 2007 (Eurobest Silver Campaign) for Entertainment & Leisure
Title "Impossible Is Nothing: David Beckham"
Agency 180 Amsterdam
City Amsterdam
Advertiser adidas
Brand Name adidas
Business Sector Sportswear
Campaign Name Impossible is Nothing 2007
Date of First Publication 3/5/2007
Country of Production Netherlands
Language English
Type Television & Cinema
Length 60 seconds
Awards Eurobest, 2007 (Eurobest Silver Campaign) for Entertainment & Leisure
Agency: BBH London
Creatives: Ewan Patterson & Nick Gill
Agency Producer: Davud Karbassioun
Production Company: Gorgeous
Director: Peter Thwaites
Prod Co Producer: Ben Link
Film Editors: The Quarry
Editor: Scott Crane
Audio: Jack Sedgwick @ Wave Studios
Post Production: Absolute
VFX Producer: Sally Heath
Lead Flame: Phil Oldham
Flame: Pete Smith
Combustion: Jonas Mouritsen
3D: Passion Pictures
3D Director: Darren Walsh
COLA-COLA CLASSIC: Polar Bears - Arctic Beach Party
Credits:
Agency: Berlin Cameron Red Cell (New York)
Creatives: Chris Shipman, Izzy DeBellis
Producer: Chris Kyriakos
Production Company: Passion Pictures
Director: Pierre Coffin, Kyle Balda
Art Director: Daniel Cacouault
Producer: Erika Forzy
Executive Producer: Hugo Sands
Animation: Kyle Balda, Pierre Leduc, Christophe Petit
Lighting: Emmanuel Jarry, Oliver Luffin,
Modelling: Jerome Gordon, Franck Clarenc
Software used: Animation: Maya
Rendering: Mglr (MacGuff Ligne proprietary software)
Compositing:Trukor (MacGuff Ligne proprietary software)
Editor: Pierre Coffin, Kyle Balda
Music: The Beach Boys
Agency: Saatchi & Saatchi, London
Creatives: Howard Wilmott & Duncan Marshall
Agency Producer: Sally-Ann Dale
Production Company: Gorgeous Enterprises, London
Producer: Paul Rothwell
Director: Frank Budgen
Animation: Passion Pictures, London
Animation Director: Russell Brooke
Visual Effects Supervisor: Chris Knott
Post: The Mill, London
Flame: Barnsley
Flame Asst: Jamie Scott
Telecine: Adam Scott
Awards: Cannes Lions - International Advertising Festival, 2002 (Gold Lion) for Fund-Raising & Appeals
BoB - Best of the Best Awards, 2002 for Best Commercials Director
British Television Craft Awards, 2002 (Winner) for Best Performance by an Actor
British Television Craft Awards, 2002 (Winner) for Best Animation
