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Focus
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
| «« Tony Granger-best works | Selected Oral Hygiene ads | Selection of juicy ads »» |
Spot: Crest: Bulldozer
Click the screenshots....don't be shy
| Released: | June 2008 |
| Avertiser: | CREST
 |
| Agency: | SAATCHI & SAATCHI, New York
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| Country: | USA
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| Category: | Toiletries & pharmaceuticals
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| Awards: |
Cannes Lions 2008 Film Gold
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| Tags: |
Toothpaste tv-spot Creativity Cannes 2008 Best of the month Creative review Selected Oral Hygiene ads
|
Credits:
Category: Toiletries
Title: BULLDOZER
Advertiser: PROCTER & GAMBLE
Product/Service: CREST TOOTHPASTE
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan, Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall, Maura Hurley
Account Supervisor: Mollie Rosen, Christina Montero, Janet Thompson
Production Company, City: STATION FILM, New York
Country: USA
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie/Mackenzie Cutler, NY
Sound Design/Arrangement: Mark Healy
Title: BULLDOZER
Advertiser: PROCTER & GAMBLE
Product/Service: CREST TOOTHPASTE
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan, Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall, Maura Hurley
Account Supervisor: Mollie Rosen, Christina Montero, Janet Thompson
Production Company, City: STATION FILM, New York
Country: USA
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie/Mackenzie Cutler, NY
Sound Design/Arrangement: Mark Healy
Synopsis
A smiling demolition man talks to children about his job.
Spot: Dentiste toothpaste: Sickness
Click the screenshots....don't be shy
| Released: | March 2008 |
| Brand name: | Dentiste
|
| Agency: | JEH United
|
| Country: | Thailand
|
| Category: | Toiletries & pharmaceuticals
|
| Tags: |
Creative review Selected Oral Hygiene ads
|
Credits:
Client: Dentiste
Agency: JEH United, Bangkok
ECD/Copywriter: Jureeporn Thaidumrong
Creative Director: Aniruth Assawanapanon
Copywriter: Showtika Somjid, Adam Siriraka
Art Director: Aniruth Assawanapanon, Chanwichit Kluyngern
Production Company: Phenomena
Director: Thanonchai Sornsrivichai
Spot: Twin Lotus toothpaste: Salt field
Click the screenshots....don't be shy
| Released: | February 2008 |
| Brand name: | Twin Lotus
|
| Agency: | BBDO BANGKOK
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| Country: | Thailand
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| Category: | Toiletries & pharmaceuticals
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| Tags: |
Creativity Work Asian creative Best of the month Suthon Petchsuwan Creative review Thai director's Suthon Petchsuwan best commercials Selected Oral Hygiene ads
|
Credits:
A very "Thai" spot for Twin Lotus herbal toothpaste with natural salt.
Product : Twin Lotus herbal toothpaste with natural salt
Creative Director/ art director: Suthisak Sucharittanonta
Creative Director/ writer: Subun Khow
Creative Group Head/ Art Director: ariyawat juntaratip
Creative Group Head/ Copywriter: Chanatthapol Tiensri
Copywriter: kongpope siriwattanagarn
Art Director: supparat thepparat
Producer: Naree-Sara Ajchariyakul
Director(s) : Suthon Petchsuwan
Prod. Co. : Mum Films
Country : Thailand
Spot: Crest Puppets
Click the screenshots....don't be shy
| Released: | May 2007 |
| Avertiser: | PROCTER &GAMBLE
|
| Brand name: | CREST TOOTHPASTE
|
| Agency: | SAATCHI & SAATCHI, New York
|
| Country: | USA
|
| Tags: |
tv-spot Toothpaste Work Creativity Toiletries and Pharmaceuticals Cosmetics & beauty products Creative review Tony Granger Tony Granger-best works Selected Oral Hygiene ads
|
Credits:
Agency: Saatchi & Saatchi - New YorkChief Creative Officer: Tony Granger
Creative Director: Alison Gragnano
Copywriter: Brian Ahern
Art Director: Jaclyn Rink
Agency Producer: Greg Hall
Production Company: Hornet
Director: Peter Sluska
Producer: Michael Feder, Joel Kreschman, Greg Bedard
Editor: Anita Chao
| «« Tony Granger-best works | Selected Oral Hygiene ads | Selection of juicy ads »» |