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Focus

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.



«« Tony Granger-best works Selected Oral Hygiene ads Selection of juicy ads »»

Spot: Crest: Bulldozer

TV-Spot,   SAATCHI & SAATCHI, New York
1 2 3 4
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Released:  June 2008
Avertiser:  CREST
Agency:  SAATCHI & SAATCHI, New York
Country:   USA
Category:  Toiletries & pharmaceuticals
Awards:  Cannes Lions 2008 Film Gold
Tags:  Toothpaste
tv-spot
Creativity
Cannes 2008
Best of the month
Creative review
Selected Oral Hygiene ads

Credits:

Category: Toiletries
Title: BULLDOZER
Advertiser: PROCTER & GAMBLE
Product/Service: CREST TOOTHPASTE
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan, Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall, Maura Hurley
Account Supervisor: Mollie Rosen, Christina Montero, Janet Thompson
Production Company, City: STATION FILM, New York
Country: USA
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie/Mackenzie Cutler, NY
Sound Design/Arrangement: Mark Healy

Synopsis
A smiling demolition man talks to children about his job.

Spot: Dentiste toothpaste: Sickness

TV-Spot,  Dentiste JEH United
1 2 3 4
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Released:  March 2008
Brand name:  Dentiste
Agency:  JEH United
Country:   Thailand
Category:  Toiletries & pharmaceuticals
Tags:  Creative review
Selected Oral Hygiene ads

Credits:

Client: Dentiste
Agency: JEH United, Bangkok
ECD/Copywriter: Jureeporn Thaidumrong
Creative Director: Aniruth Assawanapanon
Copywriter: Showtika Somjid, Adam Siriraka
Art Director: Aniruth Assawanapanon, Chanwichit Kluyngern
Production Company: Phenomena
Director: Thanonchai Sornsrivichai

Spot: Twin Lotus toothpaste: Salt field

TV-Spot,  Twin Lotus BBDO BANGKOK
1 2 3 4
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Released:  February 2008
Brand name:  Twin Lotus
Agency:  BBDO BANGKOK
Country:   Thailand
Category:  Toiletries & pharmaceuticals
Tags:  Creativity
Work
Asian creative
Best of the month
Suthon Petchsuwan
Creative review
Thai director's Suthon Petchsuwan best commercials
Selected Oral Hygiene ads

Credits:

A very "Thai" spot for Twin Lotus herbal toothpaste with natural salt.

Product : Twin Lotus herbal toothpaste with natural salt

Agency : BBDO Bangkok
Creative Director/ art director: Suthisak Sucharittanonta
Creative Director/ writer: Subun Khow
Creative Group Head/ Art Director: ariyawat juntaratip
Creative Group Head/ Copywriter: Chanatthapol Tiensri
Copywriter: kongpope siriwattanagarn
Art Director: supparat thepparat
Producer: Naree-Sara Ajchariyakul
Director(s) : Suthon Petchsuwan
Prod. Co. : Mum Films
Country : Thailand

Spot: Crest Puppets

TV-Spot,  CREST TOOTHPASTE SAATCHI & SAATCHI, New York
1 2 3 4
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Released:  May 2007
Avertiser:  PROCTER &GAMBLE
Brand name:  CREST TOOTHPASTE
Agency:  SAATCHI & SAATCHI, New York
Country:   USA
Tags:  tv-spot
Toothpaste
Work
Creativity
Toiletries and Pharmaceuticals
Cosmetics & beauty products
Creative review
Tony Granger
Tony Granger-best works
Selected Oral Hygiene ads

Credits:

Agency: Saatchi & Saatchi - New York
Chief Creative Officer: Tony Granger
Creative Director: Alison Gragnano
Copywriter: Brian Ahern
Art Director: Jaclyn Rink
Agency Producer: Greg Hall
Production Company: Hornet
Director: Peter Sluska
Producer: Michael Feder, Joel Kreschman, Greg Bedard
Editor: Anita Chao

«« Tony Granger-best works Selected Oral Hygiene ads Selection of juicy ads »»