Credits & Description:
The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Jeff Harrison
Copywriter: Simon Bruyn
Photographer: Clinton Hussey
Published: August 2009
The Print Ad titled Business Card was done by Rethink, Vancouver advertising agency for brand: Bc Adventure Survival Training in Canada. It was released in the Aug 2009.