This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
In a world first, we used the infamous Indonesian 3-wheelers for transit advertising instead of taxis and buses. Bad roads, the worst suspension in the world and tons of popular jokes about these shake and rattle machines provide the perfect context to dramatize the new shake-proof image stabilizing technology in every Lumix camera.
Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director: Juhi Kalia
Art Director: Yayan Heryanto
Copywriter: Juhi Kalia
Photographer: Willy Kusnadie
Additional credits: Dini Makmun, Shanty persada, Daniel B
Client: Olympus
Agency: JWT Sydney
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Executive Creative Director: Andrew Fraser
Creative Group Head/ Art Director: JOHN LAM
Creative Group Head/ Copywriter: Jason Ross
Country: Australia
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski
Olympus E620 with built-in stabilization: Motocross
Credits:
Client: Olympus
Agency: JWT Sydney
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Executive Creative Director: Andrew Fraser
Creative Group Head/ Art Director: JOHN LAM
Creative Group Head/ Copywriter: Jason Ross
Country: Australia
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski
Client: Olympus
Agency: JWT Sydney
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Executive Creative Director: Andrew Fraser
Creative Group Head/ Art Director: JOHN LAM
Creative Group Head/ Copywriter: Jason Ross
Country: Australia
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski
Brand: Olympus E3
Agency: Turn Creative
Photographer: Sandy Lee
Retoucher: Alex Liu
Executive Creative Director: Tony Hon
Creative Director: Stephen Chan
Art Director: Wai
Copywriter: Tony Hon
Country: Hong Kong
Ads from Euro RSCG Singapore depicts Nikon S60 camera screens with unexpected face detection boxes, dramatizing how the S60 can capture up to 12 faces.
Brand: Nikon S60 Camera
Agency: Euro RSCG Singapore
Photographer: Jeremy Wong
Executive Creative Director: Charlie Blower
Creative Director: Victor Ng
Art Director: Lee Hsueh Ling
Copywriter: Victor Ng, Stephen Kyriakou
Country: Singapore
Other Credits: Digital Artist/Retouching: Ricky Haryadi
Production Manager: Joel Ng
Account Service Credit: Mark Ho
Client Credit: Jeffrey Low
Ads from Euro RSCG Singapore depicts Nikon S60 camera screens with unexpected face detection boxes, dramatizing how the S60 can capture up to 12 faces.
Brand: Nikon S60 Camera
Agency: Euro RSCG Singapore
Photographer: Jeremy Wong
Executive Creative Director: Charlie Blower
Creative Director: Victor Ng
Art Director: Lee Hsueh Ling
Copywriter: Victor Ng, Stephen Kyriakou
Country: Singapore
Other Credits: Digital Artist/Retouching: Ricky Haryadi
Production Manager: Joel Ng
Account Service Credit: Mark Ho
Client Credit: Jeffrey Low
Ads from Euro RSCG Singapore depicts Nikon S60 camera screens with unexpected face detection boxes, dramatizing how the S60 can capture up to 12 faces.
Brand: Nikon S60 Camera
Agency: Euro RSCG Singapore
Photographer: Jeremy Wong
Executive Creative Director: Charlie Blower
Creative Director: Victor Ng
Art Director: Lee Hsueh Ling
Copywriter: Victor Ng, Stephen Kyriakou
Country: Singapore
Other Credits: Digital Artist/Retouching: Ricky Haryadi
Production Manager: Joel Ng
Account Service Credit: Mark Ho
Client Credit: Jeffrey Low
Product: Olympus 790SW Camera
Agency: JWT Sydney
Executive Creative Director: Andy DiLallo, Jay Benjamin
Art Director, Copywriter: Andy DiLallo, Jay Benjamin
Group Account Director: Peter Bosilkovski
Product: Olympus 790SW Camera
Agency: JWT Sydney
Executive Creative Director: Andy DiLallo, Jay Benjamin
Art Director, Copywriter: Andy DiLallo, Jay Benjamin
Group Account Director: Peter Bosilkovski
Product: Olympus 790SW Camera
Agency: JWT Sydney
Executive Creative Director: Andy DiLallo, Jay Benjamin
Art Director, Copywriter: Andy DiLallo, Jay Benjamin
Group Account Director: Peter Bosilkovski
Advertiser/Client: PANASONIC
Product/Service: LUMIX CAMERA
Advertising Agency, City: FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo
Country: BRAZIL
Advertising Agency, City: FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo
Country: BRAZIL
Executive Creative Director: Flávio Casarotti e Pedro Cappeletti
Creative Director: Flávio Casarotti e Pedro Cappeletti
Copywriter: Pedro Guerra
Art Director: Ricardo Big Passos
Photographer: Pedro Dimitrov
Art Buyer: Felipe Cunha
Account Supervisor: Paula Borges
Advertiser's Supervisor: Mauricio Guarnieri
Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Advertiser/Client: PANASONIC
Product/Service: LUMIX CAMERA
Advertising Agency, City: FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo
Country: BRAZIL
Advertising Agency, City: FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo
Country: BRAZIL
Executive Creative Director: Flávio Casarotti e Pedro Cappeletti
Creative Director: Flávio Casarotti e Pedro Cappeletti
Copywriter: Pedro Guerra
Art Director: Ricardo Big Passos
Photographer: Pedro Dimitrov
Art Buyer: Felipe Cunha
Account Supervisor: Paula Borges
Advertiser's Supervisor: Mauricio Guarnieri
Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Client: Canon
Agency: Grey, New York
Executive Creative Director: Tor Myhren
CD/Art Director: Stephen Krauss
CD/Copywriter: Ari Halper
ACD/Art Director: Doug Fallon
Agency Producer: James McPherson
Production Company: Anonymous Content
Director: Andrew Douglas
Director of Photography: Flor Collins
Editorial Company: Mad River, Asylum
Music/Sound Design: Sacred Music
Olympus demonstrates the powerful zoom capabilities of the Ultra Zoom SP-570 camera.
Product: Olympus Ultra Zoom SP-570 Camera
Agency: JWT Sydney
Country: Australia
Retoucher: Lee Turner
Photographer: Dean Zillwood
Executive Creative Director: Jay Benjamin & Andy DiLallo
Art Director: A. Chris Moreira/Mark Schöller
Copywriter: Mark Schöller/A. Chris Moreira
CG Artist: Patrick Moreira
CG Lighting: Tylney Taylor
Account Service: Peter Bosilkovski
Creative Services Manager: Graeme de Vallance
Olympus demonstrates the powerful zoom capabilities of the Ultra Zoom SP-570 camera.
Product: Olympus Ultra Zoom SP-570 Camera
Agency: JWT Sydney
Country: Australia
Retoucher: Lee Turner
Photographer: Dean Zillwood
Executive Creative Director: Jay Benjamin & Andy DiLallo
Art Director: A. Chris Moreira/Mark Schöller
Copywriter: Mark Schöller/A. Chris Moreira
CG Artist: Patrick Moreira
CG Lighting: Tylney Taylor
Account Service: Peter Bosilkovski
Creative Services Manager: Graeme de Vallance
Olympus demonstrates the powerful zoom capabilities of the Ultra Zoom SP-570 camera.
Product: Olympus Ultra Zoom SP-570 Camera
Agency: JWT Sydney
Country: Australia
Retoucher: Lee Turner
Photographer: Dean Zillwood
Executive Creative Director: Jay Benjamin & Andy DiLallo
Art Director: A. Chris Moreira/Mark Schöller
Copywriter: Mark Schöller/A. Chris Moreira
CG Artist: Patrick Moreira
CG Lighting: Tylney Taylor
Account Service: Peter Bosilkovski
Creative Services Manager: Graeme de Vallance
Olympus to highlight the benefits of its range (Capture Every Mood)
Product : Olympus Cameras
Agency : JWT Sydney
Country : Australia
Designer: jeffrey oley
Photographer: Simon Harsent
Retoucher: Simon Harsent
Creative Director/ art director / copy: Jay Benjamin / Andy DiLallo
Other Credits : Creative Services Manager / Graeme deVallance
Olympus to highlight the benefits of its range (Capture Every Mood)
Product : Olympus Cameras
Agency : JWT Sydney
Country : Australia
Designer: jeffrey oley
Photographer: Simon Harsent
Retoucher: Simon Harsent
Creative Director/ art director / copy: Jay Benjamin / Andy DiLallo
Other Credits : Creative Services Manager / Graeme deVallance
Olympus to highlight the benefits of its range (Capture Every Mood)
Product : Olympus Cameras
Agency : JWT Sydney
Country : Australia
Designer: jeffrey oley
Photographer: Simon Harsent
Retoucher: Simon Harsent
Creative Director/ art director / copy: Jay Benjamin / Andy DiLallo
Other Credits : Creative Services Manager / Graeme deVallance
Lumix Digital Camera with MEGA O.I.S. image stabilizer.
Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov
Lumix Digital Camera with MEGA O.I.S. image stabilizer.
Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov
Lumix Digital Camera with MEGA O.I.S. image stabilizer.
Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov
Advertising Agency:
Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Photographer: Getty
Product: Olympus
Agency: The Red Brick Road, London
Creative Director/Art Director/Copywriter: Justin Tindall
Agency Producer: karli james
Director: Dougal Wilson
DOP: Nanu Segal
Country: United Kingdom
Client: Sony
Agency: Fallon, London
Creative: Andy Lockley
Agency Producer: Celestine Hall
Director: Antoine Bardou Jacquet
Production Company: Partizan
Producer: Chris McBride
Director of Photography: David Ungaro
Editorial Company: Work
VFX: The Mill
Musical Artist: Simian Mobile Disco
Song: We Are Your Friends
Client: Canon
Agency: Cayenne
Creative: David Moore
Copywriter: Edwin Latchford
Art Director: Costanza Rossi
Agency Producer: Pirke Bergsma
Production Company: Stink
Director: Stylewar
Post Production: Swiss International AB
Even if you tremble, the picture comes out perfect.
Lumix Panasonic with Image Optic Stabilizer.
Advertising Agency: FischerAmerica, São Paulo, Brazil
Photographer: Bárbara Ruschel
Creative Director: Flavio Casarotti
Art Director: Daniel Poletto
Copywriter: Rodrigo Senra
Advertising Agency:
Advico Young & Rubicam, Zurich-Gockhausen, Switzerland
Creative Directors: Urs Schrepfer, Christian Bobst
Art Directors: Christian Bobst, Isabelle Hauser
Copywriter: Johannes Raggio
Photographer: Christian Bobst
Account Supervisor: Sandro Breu
Advertising Agency:
Advico Young & Rubicam, Zurich-Gockhausen, Switzerland
Creative Directors: Urs Schrepfer, Christian Bobst
Art Directors: Christian Bobst, Isabelle Hauser
Copywriter: Johannes Raggio
Photographer: Christian Bobst
Account Supervisor: Sandro Breu
Advertising Agency:
Advico Young & Rubicam, Zurich-Gockhausen, Switzerland
Creative Directors: Urs Schrepfer, Christian Bobst
Art Directors: Christian Bobst, Isabelle Hauser
Copywriter: Johannes Raggio
Photographer: Christian Bobst
Account Supervisor: Sandro Breu
New Cybershoot Zoom Pro. You don't need to be there.
Sony
Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Nicolas Foresi, Diego Fernandez Brun
Copywriter: Juan Mesz
New Cybershoot Zoom Pro. You don't need to be there.
Sony
Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Nicolas Foresi, Diego Fernandez Brun
Copywriter: Juan Mesz
New Cybershoot Zoom Pro. You don't need to be there.
Sony
Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Nicolas Foresi, Diego Fernandez Brun
Copywriter: Juan Mesz
The new Nikon D3 allows you to capture action with its new Scene Recognition System. The D3 uses a 1005-pixel RGB metering sensor to distinguish a subjects shape, position and movement for improved auto focus accuracy.
Nikon D3
Focus faster.
Weaving together the most auto focusing points ever developed with an easy-to-use 8 direction multi-selector button, the new Nikon D3 lets you choose individual auto focus points quickly.
Nikon D3
Focus faster.
With 2 LiveView modes, the new Nikon D3 is the only SLR camera that lets you confirm focus or frame a shot using its ultra-high definition, 922,000 pixes, 3 insh LCD monitor.
Nikon D3
Focus faster.
SONY CYBER-SHOT DIGITAL CAMERA: Sony - You Are What You Shoot
Credits:
Client: Sony Cybershot
Title: You Are What You Shoot
Agency: Fallon, London
Creative Dir: Juan Cabral
Creatives: Chris Bovill & John Allison
Agency Producer: Jo Charlesworth
Production Company: Stink, London
Director: Stylewar
Exec Producer: Blake Powell
Producer: Mungo Maclagan
Dop: Jallo Faber
Post Production: Swiss International Ab
NIKON COOLPIX DIGITAL CAMERA: Nikon Coolpix Restaurant
Credits:
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Martina Beckmann
Accounts: Alex Stergialis, Eva D'Hondt
Creative Directors: Dirk Domen, Geoffrey Hantson
Creatives: Sam De Vriendt, Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Martina Beckmann
Accounts: Alex Stergialis, Eva D'Hondt
Creative Directors: Dirk Domen, Geoffrey Hantson
Creatives: Sam De Vriendt, Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital
Agency: Saatchi & Saatchi, Sydney
Executive Creative Director: David Nobay
Senior Writer: Steve Jackson
Senior Art Director: Vince Lagana
Snr Agency TV Producer: Bill Doig
Director: Garth Davis
Producer: Karen Sproul
Production Company: Exit Films
Cinematographer: Jac Fitzgerald
Production Designer: Elizabeth Mary Moore
Editor: Scott Gray
Sound Design: Nylon
Post - 3D effects and Flame work: Fuel, Sydney
VFX Supervisor: Dave Morley
VFX Producers: Anne Miles/Dave Kelly
