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Focus
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
| «« Selection of best iPod ads | Inventors and inventions in advertising | Fallon - story of success »» |
Spot: Impossible
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| Released: | August 2007 |
| Avertiser: | UPC
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| Agency: | LEO BURNETT PERU
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| Country: | Peru
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| Category: | Corporate image
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| Tags: |
Creative review Inventors and inventions in advertising Ads using anaphora method
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Spot: Kinetic Sculptures
Click the screenshots....don't be shy
| Released: | August 2007 |
| Avertiser: | BMW
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| Agency: | Ireland/Davenport
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| Country: | South Africa
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| Category: | Cars
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| Tags: |
Creative review Inventors and inventions in advertising Ads using anaphora method Creativity Ads inspired by great artists
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Spot: Hydro - Train Stunt
Click the screenshots....don't be shy
| Released: | July 2007 |
| Avertiser: | HYDRO TEXACO
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| Brand name: | Hydro
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| Agency: | DDB Norway
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| Country: | Norway
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| Category: | Business equipment & services
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| Awards: |
Epica Awards 2007 Eurobest 2007 Eurobest 2007 Silver Epica 2007 Film Gold D&AD 2008 Viral Yellow Pencil Clio 2008 TV Silver Cannes Lions 2008 Film Silver
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| Tags: |
Creativity Inventors and inventions in advertising Award show winner Creativity in HR advertising Cannes Prediction 2008 Cannes 2008
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Credits:
Description / SynopsisA bunch of young, promising engineers build a large construction to have some fun with a coming train. Hydro is looking forward to these kids growing up.
Context
Hydro is a Oil & Energy Company. Recruitment of young people to science subjects with the objective of increasing the knowledge of Hydro as possible place of work
Agency: DDB Oslo AS
Advertiser: Hydro Texaco
Agency: DDB Oslo
Editing Company: Chimney Pot
Visual Effects Company: Fido
Art Director: Martin R.Thorsen
Director: Roenberg
Production Company: Motion Blur, Oslo
Agency Producer: Cyrill Boije
Account Executive: Atle Skageng
Copywriter: Torbjørn Kvien Madsen
Producer: Richard Patterson
Cinematographer: Gaute Gunnari
Account Manager: Mirka Harkonen
Spot: OXYRIDE BATTERY - MANNED FLIGHT
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| Released: | June 2007 |
| Avertiser: | PANASONIC
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| Brand name: | OXYRIDE BATTERIES
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| Agency: | HAKUHODO
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| Country: | Japan
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| Category: | Home electronics & audio-visual
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| Awards: |
Cannes Lions 2007 Film Bronze
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| Tags: |
Inventors and inventions in advertising Creative review Selected best batteries ads
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Credits:
Category: Household: Other
Title: MANNED FLIGHT
Advertiser/Client: MATSUSHITA ELECTRIC INDUSTRIAL
Product/Service: OXYRIDE BATTERY
Entrant Company, City: HAT, Tokyo
Country: JAPAN
Advertising Agency, City: HAKUHODO, Tokyo
Country: JAPAN
Creative Director: Katsunori Tsuyama/Toshikazu Ieda
Copywriter: Toshiya Inoue/Kan Ishii/Kosuke Masuda
Account Supervisor: Fumio Onchi
Advertiser's Supervisor: Toshiya Inoue
Production Company, City: HAT, Tokyo
Country: JAPAN
Director: Kaoru Yamaguchi
Producer: Toru Sugawara/Shoji Matsui
D.O.P/Lighting Cameraman: Hisao Hashimoto
Editor: Akio Nochi/Shigeru Sasaki
Music - Artist/Title: Rin Oikawa/Closer to the sky
Sound Design/Arrangement: Q
Title: MANNED FLIGHT
Advertiser/Client: MATSUSHITA ELECTRIC INDUSTRIAL
Product/Service: OXYRIDE BATTERY
Entrant Company, City: HAT, Tokyo
Country: JAPAN
Advertising Agency, City: HAKUHODO, Tokyo
Country: JAPAN
Creative Director: Katsunori Tsuyama/Toshikazu Ieda
Copywriter: Toshiya Inoue/Kan Ishii/Kosuke Masuda
Account Supervisor: Fumio Onchi
Advertiser's Supervisor: Toshiya Inoue
Production Company, City: HAT, Tokyo
Country: JAPAN
Director: Kaoru Yamaguchi
Producer: Toru Sugawara/Shoji Matsui
D.O.P/Lighting Cameraman: Hisao Hashimoto
Editor: Akio Nochi/Shigeru Sasaki
Music - Artist/Title: Rin Oikawa/Closer to the sky
Sound Design/Arrangement: Q
Synopsis:
Powering a plain with household batteries.
Spot: Hydro - Car Stunt
Click the screenshots....don't be shy
| Released: | June 2007 |
| Avertiser: | HYDRO TEXACO
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| Brand name: | Hydro
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| Agency: | DDB Norway
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| Country: | Norway
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| Category: | Business equipment & services
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| Awards: |
Eurobest 2007 Eurobest 2007 Silver
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| Tags: |
tv-spot Work Creativity CORPORATE IMAGE TV Spots Virals Creativity Creative review Inventors and inventions in advertising Cannes Prediction 2008
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Credits:
Description / SynopsisA bunch of young, promising engineers hotwire dads car to see how it handles when it is remote controlled. Hydro is looking forward to these kids growing up.
Title: "Car"
Agency: DDB Oslo AS
Advertiser: Hydro Texaco
Campaign Name: Small Engineers
Date of First Publication: 6/6/2007
Country: Norway
Awards Eurobest, 2007 (Eurobest Silver Campaign) for Corporate Image
Spot: Cog
Click the screenshots....don't be shy
| Released: | August 2003 |
| Avertiser: | HONDA
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| Brand name: | HONDA ACCORD
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| Agency: | Wieden + Kennedy London
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| Country: | United Kingdom
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| Category: | Cars
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| Awards: |
Golden Lion Cannes Lions 2003 Film Gold
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| Tags: |
Favourite Олег Лапшин Creative review Inventors and inventions in advertising News TV Spots Chain reaction in world's creativity Honda's significant ads W+K creative selection tv-spot Creativity
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Credits:
Director: Antoine Bardou-JacquetProduction Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill
| «« Selection of best iPod ads | Inventors and inventions in advertising | Fallon - story of success »» |