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Focus
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
| «« Best of Alex Bogusky | Creativity in HR advertising | Acrobats and trick makers in ad movies »» |
Spot: McDonald’s Employment campaign
| Released: | August 2007 |
| Avertiser: | McDonalds
 |
| Brand name: | McDONALD'S BRAND
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| Agency: | Leo Burnett Moscow
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| Country: | Russia
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| Category: | Fast food outlets & restaurants
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| Awards: |
ADCR Awards 2008
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| Tags: |
tv-spot Fast food outlets and restaurants Work Prints Creative review Creativity in HR advertising Festivals and Competitions
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Credits:
Слоган: «Цени свое время»Сроки кампании: сентябрь – декабрь 2007
Вице президент по маркетингу: Сергей Дочкин
Вице президент по развитию людских ресурсов и обучению: Татьяна Ясиновская
Менеджер по национальному маркетингу: Андрей Любезнов
Менеджер отдела по развитию людских ресурсов и обучению: Людмила Максимова
Агентство: Leo Burnett Moscow
Креативный директор: Михаил Кудашкин
Директор по стратегическому планированию: Мария Тиунова
Плэннер по аудитории: Ксения Самойлова
Креативная пара: Арина Авдеева, Вера Карпова
Дизайнер: Кирилл Сиротин
Директор отдела по работе с клиентами: Юлия Ободовская
Старший эккаунт -менеджер: Оксана Шевченко
Эккаунт-экзекьютив: Элина Иванян
Продюсер агентства: Ольга Аносова
Spot: Office Survival - Making Fire
| Released: | July 2007 |
| Avertiser: | Nationale Vacaturebank
|
| Brand name: | NationaleVacaturebank.nl
|
| Agency: | Selmore Amsterdam
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| Country: | Netherlands
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| Tags: |
tv-spot Commercial public services Creativity Work Creative review Creativity in HR advertising
|
Credits:
Client: Nationale VacaturebankTitle: Making Fire
Agency: Selmore, Amsterdam
Creative Directors: Diederick Hillenius, Poppe van Pelt
Art Director: Poppe van Pelt
Copywriter: Diederick Hillenius
Agency Producer: Ronald Milton
Production Company: Comrad.nl, Amsterdam
Director: Miron Bilski
DOP: Jeroen de Bruin
Exec. Producer: Lars Siemens
Editing Company: Comrad.nl, Amsterdam
Editor: Amber Hooijmans (Offline)
Online/Visual Effects: Postoffice, Amsterdam
VFX Supervisor/Lead Inferno Artist: Neda Gueorguieva
Sound studio: FC Walvisch, Amsterdam
Music: FC Walvisch, Amsterdam
Composer: Marcel Bult
Spot: Hydro - Train Stunt
| Released: | July 2007 |
| Avertiser: | HYDRO TEXACO
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| Brand name: | Hydro
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| Agency: | DDB Norway
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| Country: | Norway
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| Category: | Business equipment & services
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| Awards: |
Epica Awards 2007 Eurobest 2007 Eurobest 2007 Silver Epica 2007 Film Gold D&AD 2008 Viral Yellow Pencil Clio 2008 TV Silver Cannes Lions 2008 Film Silver
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| Tags: |
Creativity Inventors and inventions in advertising Festivals and Competitions Creativity in HR advertising Cannes Prediction 2008 Cannes 2008
|
Credits:
Description / SynopsisA bunch of young, promising engineers build a large construction to have some fun with a coming train. Hydro is looking forward to these kids growing up.
Context
Hydro is a Oil & Energy Company. Recruitment of young people to science subjects with the objective of increasing the knowledge of Hydro as possible place of work
Agency: DDB Oslo AS
Advertiser: Hydro Texaco
Agency: DDB Oslo
Editing Company: Chimney Pot
Visual Effects Company: Fido
Art Director: Martin R.Thorsen
Director: Roenberg
Production Company: Motion Blur, Oslo
Agency Producer: Cyrill Boije
Account Executive: Atle Skageng
Copywriter: Torbjørn Kvien Madsen
Producer: Richard Patterson
Cinematographer: Gaute Gunnari
Account Manager: Mirka Harkonen
Spot: Swing
| Released: | May 2007 |
| Brand name: | Recruit Agent
|
| Agency: | Weiden + Kennedy, Tokyo
|
| Country: | Japan
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| Tags: |
Creativity tv-spot Оборудование и услуги для бизнеса Work Creative review Acrobats and trick makers in ad movies Creativity in HR advertising
|
Credits:
Agency: Wieden+Kennedy, Tokyo
Executive Creative Directors: Hiroshi
Yonemura, Sumiko Sato
Art Director: Naoki Ga
Copywriter: Kenji Enomoto
Agency Producer: Tieneke Pavesic
Production Company: Biscuit
Filmworks, Los Angeles
Director: Steve Rogers
Director of Photography:
Danny Ruhlmann
Executive Producers: Shawn Lacy Tessaro, Eric Stern
Production Company (Australia): Revolver Films
Executive Producer:
Michael Ritchie
Line-Producer: Georgina Wilson
Post Production/Visual
Effects (Australia): Animal Logic
Editorial (Australia): Guillotine
Editor: Alexandre de Franceschi
Spot: When I Grow Up
| Released: | December 2002 |
| Avertiser: | Monster Worldwide
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| Brand name: | Monster
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| Country: | USA
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| Category: | Business equipment & services
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| Tags: |
Экспертное мнение Creative review Creativity in HR advertising
|
| «« Best of Alex Bogusky | Creativity in HR advertising | Acrobats and trick makers in ad movies »» |