Credits & Description:
Description / Synopsis
Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brand’s iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnum’s latest limited edition: the campaign for Magnum 5 Senses reclaimed the brand’s former strengths – stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire.
Title: "Bus Shelter: 5 Senses Hazel Nuts"
Agency: McCann Erickson London
Production Company: Quad Productions
Brand Name: Magnum
Creative Director: Milka Pogliani
Art Director: Mark Hurst
Director: Bruno Aveillan
The Print Ad titled 5 Senses Hazel Nuts was done by Mccann-erickson advertising agency for product: Magnum Ice Cream (brand: Magnum) in Italy. It was released in the Aug 2006.