This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
Carryable advertising (plastic bags)
Kong: Shoe Bag
Credits:
Advertising Agency: Rave Communications, Birmingham, UK
Creative Director: Jamie Buckingham
Illustrator: Terry Dean
Client: Etat Libre d'Orange
Agency: Ogilvy France
Creative Director: Nick Hine
Art Director: Eve Roussou/Daniela Nedelschi/Tim Kitell/Alexander Nowak
Copywriter: Rushir Sachdev
Country: France
Advertising Agency: Leo Burnett Lisbon, Portugal
Creative Director: Chacho Puebla
Art Director: Luciana Cani
Copywriter: Pedro Ribeiro
Account director: Paula Lopes
Account executive: Raquel Pinheiro
Agency: DRAFTFCB Kobza, AUSTRIA, Vienna
Creative Director: Patrik Partl
Creative Director: Andreas Gesierich
Art Driector: Andreas Gesierich
Jr. Art Director: Daniel Senitschnig
Copywriter: Florian Schwab
Account Director: Carola Krempler-Hurnaus
Art Director: Roman Steiner
Advertising agency: Noble Graphics Creative Studio
Advertiser: Carlsberg Bulgaria
Creative director: Marsel Levi
Art Director: Georgi Kasabov
Photographer/Illustrator: Atanas Kanchev
Life through a Burka - To promote an article in P Magazine about the daily life of women wearing
burkas in Afghanistan, 127,000 of these printed bags were distributed at POS a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines.
Product : P-Magazine
Agency : Duval Guillaume, Antwerp
Creatives : Geoffrey Hantson (Executive Creative Director)
Dirk Domen (Creative Director)
Eric Becker (Copywriter)
Gilles de Boncourt (Art Director)
Director(s) :
Country : Belgium
Other Credits : Print Producer : Sofie Hennen
Account : Patrick Clymans
Marketing Manager : Ellen Spooren
Marketing Manager : Tatjana Vandeplas
120.000 children in Berlin are suffering from hunger. Donate food.
Advertising Agency: Atletico International, Berlin, Germany
Creative Directors: Roland Vanoni, Waldemar Konopka
Art Director: Joachim Zeh
Copywriter: Christopher Hoene
Advertising Agency:
M&C Saatchi, Malaysia
Executive Creative Director: Anthony Wong
Art Director: Danny Chng
Copywriter: Ezra Foo
Photographer: Untold-Lai
