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Focus / Best works of Thanonchai Sornsrivichai

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.



Thai Life Insurance: The Melody Of Life

TV-Spots Phenomena

Credits:

  • Agency: Ogilvy & Mather, Bangkok
    Client: Thai Life Insurance
    Director: Thanonchai Sornsrivichai
    Production Company: Phenomena
Released: September 2009
Advertiser: THAI LIFE INSURANCE THAI LIFE INSURANCE
Advertising Agency: Phenomena Phenomena
Country: Thailand Thailand
Category:
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Dentiste: Forever Love

TV-Spots Dentiste JEH United

Credits:

  • Client: Siam Health
    Agency: JEH United, Bangkok
    Production Company: Phenomena, Bangkok
    Director: Thanonchai Sornsrivichai
    Executive Creative Director: Jureeporn Thaidamrong
    Creative Director: Jureeporn Thaidamrong
    Art Director: Komsan Wattanavanitchakorn
    Copywriter: Jureeporn Thaidamrong, Suwit Ekudompong
Released: August 2009
Advertiser: SIAM HEALTH GROUP CO. SIAM HEALTH GROUP CO.
Brand name: Dentiste Dentiste
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
Category:
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Pantene Chrysalis: A deaf girl learns to play violin

TV-Spots Grey Thailand

Credits:

  • Advertiser: P&G

    Brand: Pantene Chrysalis shampoo

    Agency: GREY Thailand
    Executive Creative Director: Sajan Raj Kurup
    Creative Director: Sajan Raj Kurup
    Copywriter: Sajan Raj Kurup, Thanonchai Sornsriwichai
    Agency Producer: Bee
    Director: Thanonchai Sornsriwichai
    Production Company: Phenomena, Bangkok
    Country: Thailand
    Chief Operating Officer: Shilpa Swaroop
    Account Management: Joy
Released: September 2008
Advertiser: PANTENE PANTENE
Advertising Agency: Grey Thailand Grey Thailand
Country: Thailand Thailand
Category:
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HomePro Sale: Snob

TV-Spots Home Pro BBDO BANGKOK

Credits:

  • Advertiser: Home Pro
    Agency: BBDO Bangkok
    Chief Creative Officer: Suthisak Sucharittanonta
    Creative Director, Copywriter: Weerachon Weeraworawit
    Creative Group Head, Art Director: Raj Deepak Das, Kajnarong Inpornvichitr
    Art Director: Angkul Sungthong
    Agency Producer: Naree-Sara Ajchariyakul
    Producer: Tichakorn Baimorakote
    Director: Thanonchai Sornsrivichai
    Production Company: Phenomena

Released: September 2008
Brand name: Home Pro Home Pro
Advertising Agency: BBDO BANGKOK BBDO BANGKOK
Country: Thailand Thailand
Category:
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HomePro Sale: Depress

TV-Spots Home Pro BBDO BANGKOK

Credits:

  • Advertiser: Home Pro
    Agency: BBDO Bangkok
    Chief Creative Officer: Suthisak Sucharittanonta
    Creative Director, Copywriter: Weerachon Weeraworawit
    Creative Group Head, Art Director: Raj Deepak Das, Kajnarong Inpornvichitr
    Art Director: Angkul Sungthong
    Agency Producer: Naree-Sara Ajchariyakul
    Producer: Tichakorn Baimorakote
    Director: Thanonchai Sornsrivichai
    Production Company: Phenomena
Released: August 2008
Brand name: Home Pro Home Pro
Advertising Agency: BBDO BANGKOK BBDO BANGKOK
Country: Thailand Thailand
Category:
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HomePro Sale: Disgusting

TV-Spots Home Pro BBDO BANGKOK

Credits:

  • Advertiser: Home Pro
    Agency: BBDO Bangkok
    Chief Creative Officer: Suthisak Sucharittanonta
    Creative Director, Copywriter: Weerachon Weeraworawit
    Creative Group Head, Art Director: Raj Deepak Das, Kajnarong Inpornvichitr
    Art Director: Angkul Sungthong
    Agency Producer: Naree-Sara Ajchariyakul
    Producer: Tichakorn Baimorakote
    Director: Thanonchai Sornsrivichai
    Production Company: Phenomena
Released: August 2008
Brand name: Home Pro Home Pro
Advertising Agency: BBDO BANGKOK BBDO BANGKOK
Country: Thailand Thailand
Category:
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Audition: Thai Dancing Ad

TV-Spots Audition JEH United

Credits:

  • Hilarious Thai ad aired in Bangkok

    It's advertising "Audition", an online dance battle.

    Advertising Agency : Jeh United, Thailand
    Creative Director : Jureeporn Thaidumrong
    Director : Thanonchai Sornsriwichai
    Production House : Phenomena Bangkok

Released: July 2007
Brand name: Audition Audition
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
Tags:

Audition: Thai Dancing Ad

TV-Spots Audition JEH United

Credits:

  • Hilarious Thai ad aired in Bangkok

    It's advertising "Audition", an online dance battle.

    Advertising Agency : Jeh United, Thailand
    Creative Director : Jureeporn Thaidumrong
    Director : Thanonchai Sornsriwichai
    Production House : Phenomena Bangkok

Released: July 2007
Brand name: Audition Audition
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
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Bangkok Life Insurance: SALESMAN

TV-Spots Cannes Lions 2007

Credits:

  • Category: Banking, Investment & Insurance
    Title: SALESMAN
    Advertiser/Client: BANGKOK LIFE ASSURANCE
    Product/Service: LIFE ASSURANCE
    Advertising Agency, City: CREATIVE JUICE\G1 (TBWA), Bangkok
    Country: THAILAND
    Advertising Agency, City: CREATIVE JUICE\G1 (TBWA), Bangkok
    Country: THAILAND
    Executive Creative Director: Thirasak Tanapatanakul
    Creative Director: Prangthip Praditpong
    Copywriter: Prangthip Praditpong
    Art Director: Jon Chalermwong/Thirasak Tanapatanakul
    Agency Producer: Chutarat Chingduang/Aroonsri Srirojanant
    Account Supervisor: Pongsuree Asanasen/Saovanee Chamapisit
    Production Company, City: PHENOMENA, Bangkok
    Country: THAILAND
    Director: Thanonchai Sornsriwichai
    Producer: Angsana Premprasert
    D.O.P/Lighting Cameraman: Tweesak Kumpati
    Editor: Manop Boonwipas
    Sound Design/Arrangement: Chumpol Sepsawasdi
    Post Production: R Here Co./Ltd
    Other Credits: Computer Graphic : Yggdrazil
Released: June 2007
Brand name: Cannes Lions 2007 Cannes Lions 2007
Awards:
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SYLVANIA LIGHTBULB: Sylvania - Picnic

TV-Spots SYLVANIA LIGHTBULB JEH United

Credits:

  • Category: Household: Other
    Title: PICNIC
    Advertiser: HAVELLS SYLVANIA (THAILAND)
    Product/Service: SYLVANIA LIGHT BULB
    Advertising Agency: JEH UNITED BANGKOK
    Country: THAILAND
    Advertising Agency: JEH UNITED BANGKOK
    Country: THAILAND
    Executive Creative Director: Jureeporn Thaidumrong
    Creative Director: Aniruth Assawanapanon
    Copywriter: Jureeporn Thaidumrong, Suwit Ekudompong
    Art Director: Aniruth Assawanapanon, Apiwat Pattalarungkhan
    Production Company, City: PHENOMENA, Bangkok
    Country: THAILAND
    Director: Thanonchai Sornsrivichai

    Synopsis
    "Nothing to be scared of if there is light. The light is your true friend". This is a story about being scared of the dark. During a picnic in the daytime, a father introduces various kinds of Thai ghosts to his son. He has fun getting to know them. Once the light was off, everything became scary. After the launch, this television commercial became the "Talk of the town" and has been requested for download by consumers from many websites.
Released: May 2007
Advertiser: SYLVANIA SYLVANIA
Brand name: SYLVANIA LIGHTBULB SYLVANIA LIGHTBULB
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
Category:
Awards:
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Smooth E Baby Face Scrub: SmoothE Again and Again

TV-Spots Smooth E Baby Face Scrub JEH United

Credits:

  • Agency: JEH United - Bangkok
    Executive Creative Director: Jureeporn Thaidumrong
Released: May 2007
Brand name: Smooth E Baby Face Scrub Smooth E Baby Face Scrub
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
Awards:
Tags:

Smooth E Baby Face Scrub: SmoothE Daddy

TV-Spots Smooth E Baby Face Scrub JEH United

Credits:

  • Agency: JEH United - Bangkok
    Executive Creative Director: Jureeporn Thaidumrong
Released: May 2007
Brand name: Smooth E Baby Face Scrub Smooth E Baby Face Scrub
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
Category:
Awards:
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Smooth E Baby Face Scrub: SmoothE Materialism

TV-Spots Smooth E Baby Face Scrub JEH United

Credits:

  • Agency: JEH United - Bangkok
    Executive Creative Director: Jureeporn Thaidumrong
Released: May 2007
Brand name: Smooth E Baby Face Scrub Smooth E Baby Face Scrub
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
Awards:
Tags:

INSURANCE: ROBBERY - Cannes 2006 Gold

TV-Spots INSURANCE
Released: April 2006
Brand name: INSURANCE INSURANCE
Country: Thailand Thailand
Tags:

INSURANCE: TWISTER - Cannes 2006 Gold

TV-Spots INSURANCE
Released: April 2006
Brand name: INSURANCE INSURANCE
Country: Thailand Thailand
Tags:

INSURANCE: TYRE - Cannes 2006 Gold

TV-Spots INSURANCE
Released: April 2006
Brand name: INSURANCE INSURANCE
Country: Thailand Thailand
Tags:

Smooth E Baby Face Scrub: LOVE STORY 4 - Cannes 2006 Gold

TV-Spots Smooth E Baby Face Scrub JEH United
Released: April 2006
Brand name: Smooth E Baby Face Scrub Smooth E Baby Face Scrub
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
Tags:

Smooth E Baby Face Scrub: LOVE STORY 3 - Cannes 2006 Gold

TV-Spots Smooth E Baby Face Scrub JEH United
Released: April 2006
Brand name: Smooth E Baby Face Scrub Smooth E Baby Face Scrub
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
Tags:

LOVE STORY 2 - Cannes 2006 Gold

TV-Spots
Released: April 2006
Country: Thailand Thailand
Tags:

Smooth E Baby Face Scrub: LOVE STORY 1 - Cannes 2006 Gold

TV-Spots Smooth E Baby Face Scrub JEH United
Released: April 2006
Brand name: Smooth E Baby Face Scrub Smooth E Baby Face Scrub
Advertising Agency: JEH United JEH United
Country: Thailand Thailand
Tags:

FORD RANGER OPENCAB: KING KONG Cannes 2005 Gold

TV-Spots FORD RANGER OPENCAB JWT Thailand
Released: April 2005
Advertiser: FORD SALES & SERVICE THAILAND FORD SALES & SERVICE THAILAND
Brand name: FORD RANGER OPENCAB FORD RANGER OPENCAB
Advertising Agency: JWT Thailand JWT Thailand
Country: Thailand Thailand
Tags:

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