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Focus
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
| «« Selection of juicy ads | Best hybrid (low emission, fuel-efficient) cars advertisements | Russian nominees to Cannes Lions 2008 »» |
Spot: BMW Efficient Dynamics: Freediver
Click the screenshots....don't be shy
| Released: | August 2008 |
| Avertiser: | BMW
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| Agency: | Ireland/Davenport
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| Country: | South Africa
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| Category: | Cars
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| Tags: |
Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Tagline: Less fuel. More perfomance.
Agency: Ireland Davenport Johannesburg
Editor: Kobus LootsDoP: Rob Malpage and Didier Noirot
Executive Creative Director: Phillip Ireland and John Davenport
Creative Director: Phillip Ireland and John Davenport
Art Director: Gina King
Copywriter: John Davenport
Agency Producer: Chantel Kriel
Director: Greg Gray
Production Company: Velocity Films
Spot: Toyota Prius: Unlitter
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| Released: | August 2008 |
| Avertiser: | TOYOTA
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| Agency: | SAATCHI & SAATCHI LOS ANGELES
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| Country: | USA
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| Category: | Cars
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| Tags: |
Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Sinopsis: A Toyota Prius drives around the city cleaning up the environment one car at a time.Advertiser: Toyota
Brand: Toyota Prius
Agency: Saatchi & Saatchi, Los AngelesEditor: Jucas Spaulding
DoP: Graham Futerfas
Art Director: Jeni Stewart
Copywriter: Mark Tripp
Producer: Piper Moretti
Director: Michael Moretti
Production Company: Blue Magic Films
Spot: Chevrolet: Disappear
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| Released: | August 2008 |
| Avertiser: | CHEVROLET
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| Agency: | CAMPBELL-EWALD
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| Country: | USA
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| Category: | Cars
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| Tags: |
Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Chevy Aveo, Chevy Tahoe Hybrid, Chevy VoltClient: Chevrolet
Agency: Campbell-Ewald
Creative Director: Michael Stelmaszek,
Robin Todd
Copywriter: Duffy Patten
Art Director: Bob Guisgand
Agency Producer: Joe Knisely
Production Company: TWC
Director: Eric Saarinen
Director of Photography: Eric Saarinen
Managing Director: Mark Thomas
Executive Producer: Steve Ross
Producer: Craig Repass
Production Supervisor: Geoff Clough
VFX: Ntropic
VFX Executive Producer: Dana Townsend
Senior Inferno Artist: Nate Robinson
CG Supervisor: Andrew Sinagra
CG Artist: Dustin Zackary
VFX Producer: Kara Holmstrom,
Esther Gonzalez
Editorial Comapany: Beast
Editor: Igor Kovalik
Executive Producer (Editorial): Valerie Petrusson
Editorial Producer: Ashley Hydrick
Telecine: Company 3
Colorist: Mike Pethel
Spot: Lexus: Missing H
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| Released: | February 2008 |
| Avertiser: | LEXUS
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| Brand name: | Lexus Hybrid Drive
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| Agency: | TEAM ONE ADVERTISING
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| Country: | USA
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| Category: | Cars
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| Tags: |
tv-spot Creativity Work Creative review Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Client: LexusAgency: Team One
Executive Creative Director: Chris Graves
Group Creative Director: Gavin Lester, Jon Pearce
Agency Executive Producer: Jack Epsteen
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Toby Irwin
Editorial Company: Rock Paper Scissors
Editor: Andrea MacArthur
VFX: a52
VFX Supervisor: Patrick Murphy
Music Company: HUM
Composer: Chris Brady
Spot: Honda: Problem Playground
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| Released: | February 2008 |
| Avertiser: | HONDA UK
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| Brand name: | Honda FCX Clarity
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| Agency: | Wieden + Kennedy London
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| Country: | United Kingdom
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| Category: | Cars
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| Tags: |
tv-spot internet promo Work Creativity Best of the month Creative review Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Agency: Wieden + Kennedy, LondonCreative Directors: Tony Davidson, Kim Papworth
Copywriter: Sam Heath
Art Director: Frank Ginger
Agency Producer: Rachel Hough
Production Company: Partizan, London
Director: Antoine Bardou-Jacquet
Producer: Russell Curtis
Director Of Photography: Oliver Coulhon
Post Production: The Mill, London
Flame Artist: Barnsley
Visual Effects Supervisor: Hitesh Patel
Editor: Bill Smeadley, Work, London
Sound Facility: Wave Studios, London
Sound Engineers: Parv Thind
Music Editor: Bill Smeadley
Music: Ping Island
Composer: Mark Mothersbaugh
Spot: Toyota: Harmony
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| Released: | November 2007 |
| Avertiser: | TOYOTA
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| Agency: | Dentsu America
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| Country: | USA
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| Category: | Cars
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| Tags: |
tv-spot Creativity Work Prints Behind The Scene Good! Наблюдения AdMe.ru Creative review Behind the scene (making of commercials) Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Client: ToyotaAgency: Dentsu America
ECD/Copywriter: Mike Wilson
ACD/Copywriter: Arun Nemali
Associate Creative Director: Aaron Frisch
Copywriter: Brent Bouchez
Art Director: Aaron Frisch, David Page
Agency Producer: Oscar Thomas
Production Company: Tool of North America
Director: Erich Joiner, Bob Richardson
Director of Photography: Bob Richardson
Executive Producer: Brian Latt, Jennifer Siegel
Producer: Joby Ochsner
Production Designer: Samantha Gore
VFX Company: The Basement
VFX Producer/Post Supervisor: Ron Ames
Lead Digital Artist: Adam Gerstel
Editorial Company: Chrome
Editor: Hal Honigsberg
Finishing House: Riot, Los Angeles, Nice Shoes, New York
Audio: Eleven Sound, Los Angeles,
Color Audio Post Production, NY
Sound Design: Ear to Ear
Music Company: Beta Petrol, Driver Media
Graphics Company: Laundry Design
Spot: BMW: Water
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| Released: | October 2007 |
| Avertiser: | BMW
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| Brand name: | BMW 7-SERIES
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| Agency: | GSD&M's Idea City, Austin
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| Country: | USA
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| Category: | Cars
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| Tags: |
tv-spot Work Creative review Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Product: BMW Hydrogen 7 SeriesAgency: GSD&M's Idea City, Austin
Editor: Andrew van der Westhuyzen
Group CD / Art Director: David Crawford
Group CD / Copywriter: Mark Ray
Creative Director/ art director: Bill Marceau and Jay Russell
Creative Director/ writer: Wade Alger
Agency Executive Producer: Jeff Johnson
Producer: Paul Golubovich and Aaron Kovan
Director: Andrew van der Westhuyzen
Production: Collider Films
Music/Sound design credit: Felix Bloxom, composer (Sydney, Australia); Principal talent, voiceover: Will Lyman
Spot: Letter H
Click the screenshots....don't be shy
| Released: | October 2007 |
| Avertiser: | LEXUS
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| Brand name: | Lexus Hybrid Drive
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| Agency: | DENTSU
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| Country: | Canada
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| Category: | Cars
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| Tags: |
tv-spot Creativity Work Creative review Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Agency: Dentsu, Toronto, CanadaCreative Director: Glen Hunt
Art Directors: Deborah Prenger, David Glen, Glen Hunt
Copywriter: Glen Hunt
Director: Bruce Dowad
Published: October 2007
Spot: Trashed
Click the screenshots....don't be shy
| Released: | September 2007 |
| Avertiser: | HONDA
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| Agency: | RPA
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| Country: | USA
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| Category: | Cars
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| Tags: |
tv-spot Prints Work Creativity Good! Creative review TV Spots Наблюдения AdMe.ru Honda's significant ads Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Client: HondaTitle: Trashed
Agency: RPA, Santa Monica
Creative Directors: David Smith, Joe Baratelli
Art Director: Nathan Crow
Copywriter: Eric Helin
Agency Producer: Steve Neely
Production Company: MJZ, Los Angeles
Directors: Blue Source
Director of Photography: Chris Soos
Editor: Adam Pertofsky @ Rock, Paper, Scissors
Music/Sound Design: licensed track of The Odd Couple.
Arrangement: Elias Music, Dave Gold (Creative Director), Kimo Writer (Arranger)
Sound Design: Eleven, Jeff Payne (Sound Design/Mixing)Spot: Today
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| Released: | September 2007 |
| Avertiser: | LEXUS
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| Brand name: | Lexus Hybrid Drive
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| Agency: | CLEMMOW HORNBY INGE
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| Country: | United Kingdom
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| Category: | Cars
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| Tags: |
Creativity CARS Creative review Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements Invisible car tv-spot
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Credits:
This commercial features an invisible vehicle passing through various landscapes - such as tracks on dusty prairies or wafting through big wheat fields. The vehicle eventually reveals itself to be a Lexus Hybrid: a car that is powered to have far less impact on the environment.
Client: Lexus
Title: TodayAgency: Clemmow Hornby Inge and Partners, London (CHI)
Creative Director: Ewan Paterson
Copywriter: Angus Wardlaw
Art Director: Alexei Berwitz
Agency Producer: Ben Clark
Production Company: Stink, London
Director: Adam Berg
Producer: Molly Pope
Director of Photography: Jan Velicky
Post Production: MPC, London
Editor: Joakim Pietras
Music: Albeniz - Astorias (Leyenda) Chappell Production Library found by: Pete Raeburn @ Soundtree Music
Production Service Company: Agosto, Barcelona
Spot: Saab - Release Me
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| Released: | June 2007 |
| Avertiser: | SAAB
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| Brand name: | SAAB 9-3
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| Agency: | LOWE BRINDFORS
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| Country: | Sweden
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| Category: | Cars
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| Tags: |
tv-spot CARS Creativity Work TV Spots Best of the month Creative review Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Agency: Lowe Brindfors, Sweden
Song: "Release Me" by Oh Laura
Spot: Toyota Prius Commercial
Click the screenshots....don't be shy
| Released: | June 2007 |
| Avertiser: | TOYOTA
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| Brand name: | PRIUS
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| Country: | United Kingdom
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| Category: | Cars
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| Tags: |
tv-spot CARS Work Creative review Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Spot: Mercury Mariner Hybrid - Tree
Click the screenshots....don't be shy
| Released: | May 2007 |
| Avertiser: | FORD MOTOR COMPANY
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| Brand name: | Mercury Mariner Hybrid
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| Agency: | Y&R Team Detroit
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| Country: | USA
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| Category: | Cars
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| Tags: |
tv-spot CARS Creativity Work Creative review Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Agency: Y&R Team DetroitProduction Company: tight
Director: The Brothers Strause
Post/Effects: Hydraulx
Spot: Ford Next Generation
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| Released: | April 2007 |
| Avertiser: | Ford of Europe
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| Brand name: | Ford Flexifuel
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| Agency: | Ogilvy Stockholm
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| Country: | Sweden
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| Category: | Cars
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| Awards: |
London Awards 2007 TV Best Use Of Music Silver London Awards 2007 TV Editing Silver
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| Tags: |
tv-spot CARS Creativity Work Creative review Sentimental ads News Festivals and Competitions Best of the month Hybrid cars Best hybrid (low emission, fuel-efficient) cars advertisements
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Credits:
Agency: Ogilvy Stockholm
Creative Directors: Björn Ståhl and Andy Dibb
Art Directors: Attila Kiraly and Hasse Elander
Copywriters: Björn Persson and Micke Ström
Agency producer: Marcus Sundquist
Directed by Martin Krejci via Stink
Post production/CGI: Glassworks, by Flame artist Tom Sparks.
| «« Selection of juicy ads | Best hybrid (low emission, fuel-efficient) cars advertisements | Russian nominees to Cannes Lions 2008 »» |