Credits & Description:
This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.
Agency: Ogilvy & Mather, Beijing
Executive Creative Director: Nils Andersson, KweiChee Lam
Creative Director/ Art director: Michael Wong
Art Director: XiaoChen Li
Copywriter: Yue Song
The Print Ad titled Van (Mouse cursor) was done by Ogilvy & Mather Beijing China advertising agency for brand: DHL in China. It was released in the Jul 2008.