Focus /
Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Maximum Ride: Kids who can fly
Credits:
Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood
Advertising Agency: Creacional AAG, Quito, Ecuador
Creative Director: Galo Estrella
Art Director: David Ramirez
Copywriter: Andrés Rodríguez
Other additional credits: María José Drouet
Advertising Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Copywriter: Albion Li
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao, Ke Shen
Retouching: Alva Oh, Bin Bin Zhang
Photographers: Alex Kai Keong, Li Jian Zhang
Advertised brand: JAKPETZ JAKARTA
Advert title(s): Crawling
Translation of headline to English: Get them off your dog. FRONTLINE FLEA & TICK SPRAY. available at JAKPETZ
Advertising Agency (Name, City, Country): Saatchi & Saatchi Jakarta
Agency website: http://www.saatchi.com
Chief Creative Officer: Andy Greenaway
Executive Creative Director: Juhi Kalia
Art Director: Aryanto Salim, Joel Clement
Copywriter: Pancaputera, Juhi Kalia
Photographer: Heret Frasthio
Producer: Annisa Mulyani, Muhammad Iskak
Account Supervisor: Dini D. Makmun, Shanty Lestari
In Auckland city, over 70% of road crashes involving pedestrians occur on main roads.
Don't step info danger.
Advertiser: Auckland City Council (Pedestrian Safety)
Agency: Ogilvy New Zealand
Illustrator: Marc Spijkerbosch
Executive Creative Director: Jeremy Taine
Creative Director: Basil Christensen & Damon O'Leary
Copywriter: Charlotte Henry & Damon O'Leary
Art Director: Amy Cattanach & Basil Christensen
In Auckland city, over 70% of road crashes involving pedestrians occur on main roads.
Don't step info danger.
Advertiser: Auckland City Council (Pedestrian Safety)
Agency: Ogilvy New Zealand
Illustrator: Marc Spijkerbosch
Executive Creative Director: Jeremy Taine
Creative Director: Basil Christensen & Damon O'Leary
Copywriter: Charlotte Henry & Damon O'Leary
Art Director: Amy Cattanach & Basil Christensen
In Auckland city, over 70% of road crashes involving pedestrians occur on main roads.
Don't step info danger.
Advertiser: Auckland City Council (Pedestrian Safety)
Agency: Ogilvy New Zealand
Illustrator: Marc Spijkerbosch
Executive Creative Director: Jeremy Taine
Creative Director: Basil Christensen & Damon O'Leary
Copywriter: Charlotte Henry & Damon O'Leary
Art Director: Amy Cattanach & Basil Christensen
To demonstrate the experience of Ogawa's first-class massage in a unique way, life-sized stickers that were strategically placed at selected stairways around the city to promote the Ogawa experience. Whenever someone treads across the sticker, it creates an illusion that the printed figure on the sticker is enjoying an Ashiatsu "foot" massage.
Brand: Ogawa Massage Chairs
Agency: Grey Kuala Lumpur
Photographer: Studio DL
Executive Creative Director: David Sin
Art Director: Andrew Fong
Copywriter: Andrew Fong
Country: Malaysia
Most people know that de-forestation is serious problem. However, the felling down have always seen through documentary, article, and other kinds of media indirectly. In other words, many people are aware of the seriousness, but cannot sympathize with it. The best way to get people's attention is showing a real story right before their eyes.
Advertised Brand: GREEN KOREA UNITED
Advert Title: QUIT CUTTING
Translation of headline: Before half the forest disappears
Advertising Agency: Daehong Communications, Seoul, S.Korea
Agency website:
http://www.daehong.co.kr
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan
Creative Directors: Chris Staples, Ian Grais
Art Director: Yusong Zhang
Copywriter: Simon Bruyn
Retoucher: Jonathon Ceasar
Photographer: Anthony Redpath
Accidents can happen anywhere, even in a 3D crevasse painted on a shopping mall floor.
A Dutch insurance company enlisted 3D street artist Julian Beever for the installation at a Rotterdam mall. The copy reads: "Just call us."
Client: Centraal Beheer
Agency: DDB, Amsterdam
Creative: Dennis Baars,
Erik Falke
Producer: Erik Poldervaart
Artist: Julian Beever
DDB Hong Kong placed secret trap doors around Hong Kong to capture the essence of the movie National Treasure.
Product: Star Movies
Agency: DDB Hong Kong
Creative Director: Ruth Lee, Paul Chan, O' Poon
Art Director: O' Poon, Fei Leung, Darius Tang
Copywriter: Paul Chan
Country: Hong Kong
Advertising Agency: LEO BURNETT MOSCOW, RUSSIA
Date Of 1st Implementation: 15/02/2008
Advertising Agency: LEO BURNETT MOSCOW, RUSSIA
Name Company Position
Mikhail Kudashkin Leo Burnett Moscow Creative Director
Alexandra Scherbovich Leo Burnett Moscow Art Director
Irina Kulikova Leo Burnett Moscow Account Director
Yaroslava Savel`eva Leo Burnett Moscow Account Superviser
Polina Bogatyreva-Maguire and Viktor Lander Leo Burnett Moscow Copywriters
Type of Media Date of 1st Implementation Media Placement
Floor Sticker 15 February 2008 Ramstore
Describe the communication goal for this entry and show how your innovative media strategy represents a new, consumer insights based approach.
Dramatise whiteness, as Tide brand equity, in an authentic and memorable way.
Show how the creative execution enhanced the overall impact of the effort and engaged the consumer.
In many shopping malls there are circular lamps built into the floor; a totally useless thing, if you ask us. Who'd thought that it would take a mere sticker to turn it into catchy reminder of the cleaning powers of Tide for washing machines?
Show how the media idea travelled across different touch points and successfully reached the target audience.
Rejuvenated whiteness as Tide brand equity for our target audience in point of purchase areas, Tide was able to connect with its target audience to improve on its imagery attributes.
Show how the execution maximised the value of the investment and generated business results
Generated word of mouth + free PR; provoked 60% purchase intent, produced ample response for low budget.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Vince Lagana
Copywriter: Steven Jackson
Producer: Jeremy De Villiers
As part of the water conservation campaign for Dublin City, this vinyl sticker was placed over an actual manhole. It appeared as if someone had sealed the drain with a giant sink plug. The tagline highlights the message: “Water is precious. Let’s conserve it.”
Product : Water Conservation
Agency : Publicis QMP, Dublin
Creative Director: Ger Roe
Art Director: Ciaran McCarthy
Copywriter: Darragh Carey
Country : Ireland
To get out visit nichtraucher.de
Germany's largest non-smoking community.
Advertising Agency:
Saatchi & Saatchi, Frankfurt, Germany
Creative Directors: Henning Patzner, Anne Petri
Art Director / Copywriter: Kaspar Schneider
Photographers: Stephan Nau, Michael Zellmer
By tagging the city with various sexual positions, this simple guerrilla campaign for Oohtique.com – an online store that sells a range of sex toys, condoms and then some – encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.
Advertising Agency:
JWT, Singapore
Creative Director: Ali Shabaz
Art Director: Mikkel Kroijer
Copywriter: Joseph Cheong
Photographer: Jonathan Tay
Additional credits: Lay Leng, Connie Tham
Advertising Agency: GREY, Melbourne,
Australia
Creative Director: Ant Shannon
Art director: Connor
Beaver
Copywriter: Ben Keenan
Photographer: Tristan Graham
Agency: Energy BBDO, Chicago
Executive Creative Director: Marty Orzio
CD/Art Director: Frank Dattalo
CD/Copywriter: Mike Roe
Artist: Karen Tisel
Photographer: Christian Petersen-Clausen
Producer: Liz Miller-Gershfeld
Agency: Energy BBDO, Chicago
Executive Creative Director: Marty Orzio
CD/Art Director: Frank Dattalo
CD/Copywriter: Mike Roe
Artist: Karen Tisel
Photographer: Christian Petersen-Clausen
Producer: Liz Miller-Gershfeld
Agency: Energy BBDO, Chicago
Executive Creative Director: Marty Orzio
CD/Art Director: Frank Dattalo
CD/Copywriter: Mike Roe
Artist: Karen Tisel
Photographer: Christian Petersen-Clausen
Producer: Liz Miller-Gershfeld
AGENCY: Leo Burnett Brazil
CLIENT/PRODUCT: Oral B Procter Gamble
CREATIVE DIRECTOR: Ruy Lindenberg
ART DIRECTOR: J.R. D’Elboux
COPYWRITER: Gustavo Soraes
Finally somebody utilized the famous manholes of New York. Stickers with a top shot of a coffee mug were placed on top of steaming manholes. Small holes on the sticker allowed the steam to exit the drainage system. Looks great on photography, I wonder what the effect is in real life. Maybe the smells and footprints on the sticker somewhat take away from the coffee experince. I'll give the idea 10/10 either way.
