Focus /
Ads for insomnia. Selected creative works in coffee advertising
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
Ads for insomnia. Selected creative works in coffee advertising
Robert Harris Coffee Roasters: Neighbours Expecting a Wave
Credits:
Tagline: Every break should be inspirational.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Art Directors: Kelly Lovelock, Mike Wilson
Copywriters: Mike Wilson, Kelly Lovelock, Matt Simpkins
Illustrator: Good Cop, The Craft Shop
Robert Harris Coffee Roasters: Letter to the Button Collector
Credits:
Tagline: Every break should be inspirational.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Art Directors: Kelly Lovelock, Mike Wilson
Copywriters: Mike Wilson, Kelly Lovelock, Matt Simpkins
Illustrator: Good Cop, The Craft Shop
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Art Directors: Kelly Lovelock, Mike Wilson
Copywriters: Mike Wilson, Kelly Lovelock, Matt Simpkins
Illustrator: Good Cop, The Craft Shop
10 artists were commissioned to create 30 original works from coffee napkins. Their creations were exhibited in successive bus shelters creating a street-level, outdoor gallery. This was designed to make commuters’ downtime more inspirational.
Product: Robert Harris Coffee Roasters
Agency: DRAFTFCB, Auckland
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Mike Wilson
Country: New Zealand
10 artists were commissioned to create 30 original works from coffee napkins. Their creations were exhibited in successive bus shelters creating a street-level, outdoor gallery. This was designed to make commuters’ downtime more inspirational.
Product: Robert Harris Coffee Roasters
Agency: DRAFTFCB, Auckland
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Mike Wilson
Country: New Zealand
10 artists were commissioned to create 30 original works from coffee napkins. Their creations were exhibited in successive bus shelters creating a street-level, outdoor gallery. This was designed to make commuters’ downtime more inspirational.
Product: Robert Harris Coffee Roasters
Agency: DRAFTFCB, Auckland
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Mike Wilson
Country: New Zealand
10 artists were commissioned to create 30 original works from coffee napkins. Their creations were exhibited in successive bus shelters creating a street-level, outdoor gallery. This was designed to make commuters’ downtime more inspirational.
Product: Robert Harris Coffee Roasters
Agency: DRAFTFCB, Auckland
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Mike Wilson
Country: New Zealand
Advertiser/Client: BONAFIDE
Product/Service: NOIR COFFEE
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Juan Cravero/Darнo Lanis
Creative Director: Toto Marelli
Copywriter: Adolfo Rodriguez Saб
Art Director: Diego Urbano
Photographer: Buena Vista Fotografнa
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales
Type Of Entry: Use of Media
Category: Best Use of Ambient Media: Large Scale
Title:
MORNING ALARM
Advertiser/Client: MAXWELL HOUSE
Product/Service: COFFEE
Advertising Agency: OGILVY BEIJING
Country: CHINA
Media/Advertising Agency: OGILVY BEIJING
Country: CHINA
Credit Details:
Name
Position
Company
Nils Andersson
Group Executive Creative Director
Ogilvy Beijing
Kweichee Lam
Executive Creative Director
Ogilvy Beijing
Jacky Lung
Creative Director
Ogilvy Beijing
Xingsheng Qi
Art Director
Ogilvy Beijing
Shengxiong Chen
Art Director
Ogilvy Beijing
Paul Bo
Copy Writer
Ogilvy Beijing
Matthew Curry
Copy Writer
Ogilvy Beijing
Huimin Li
Photographer
Kenny
Photographer
Jacky Lung
Art Director
Ogilvy Beijing
Nils Anderson
Copywriter
Ogilvy Beijing
Innovative Media Strategy:
China is a tea drinking country. Most people wake up to a thermos of hot water then head off to work still half conscious. The challenge was to promote the beneficial jolt coffee provides to a country bent on tea. How could Maxwell House make the "wake up" benefit of their coffee clear to office workers on their early morning shuffle into work?
Creative Execution:
A shot of adrenaline. As many use the lift to get to their office, a picture of an exposed elevator well was stuck to the floor of the lift. When the doors opened, people were shocked to find the lift had no floor. They would suddenly wake up, much like the effect of drinking a cup of Maxwell House coffee.
Target Audience:
Office workers, 22-35 years old, white collar. The ad caused quite a commotion on the morning of its launch, crowding the lobby with surprised office workers.
Effectiveness:
The stunt was the buzz on the street for the next week, with people from neighbouring buildings coming to visit the lift. Photos and videos were taken and uploaded to content-sharing sites such as YouTube, continuing the buzz online.
Advertiser/Client: BONAFIDE
Product/Service: NOIR COFFEE
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Juan Cravero/Darнo Lanis
Creative Director: Toto Marelli
Copywriter: Adolfo Rodriguez Saб
Art Director: Diego Urbano
Photographer: Buena Vista Fotografнa
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales
Advertiser/Client: BONAFIDE
Product/Service: NOIR COFFEE
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Juan Cravero/Darнo Lanis
Creative Director: Toto Marelli
Copywriter: Adolfo Rodriguez Saб
Art Director: Diego Urbano
Photographer: Buena Vista Fotografнa
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales
Wake up with a premium roast coffee.
Advertising Agency: AlmaDDB Miami, USA
Creative Director: Enrique Faillace
Art Directors: Christian Liu, Ana Testa
Copywriter: Fedo Casillas
Photographer: Jaime Mandelbaum
Wake up with a premium roast coffee.
Advertising Agency: AlmaDDB Miami, USA
Creative Director: Enrique Faillace
Art Directors: Christian Liu, Ana Testa
Copywriter: Fedo Casillas
Photographer: Jaime Mandelbaum
Wake up with a premium roast coffee.
Advertising Agency: AlmaDDB Miami, USA
Creative Director: Enrique Faillace
Art Directors: Christian Liu, Ana Testa
Copywriter: Fedo Casillas
Photographer: Jaime Mandelbaum
Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to "sort your head"
This was done to promote McDonald's Large Coffee for only 1 Euro
Product : McDonalds
Agency : DDB Stockholm
Photographer: Alexander Pihl
Executive Creative Director: Andreas Dahlqvist
Art Director: Ted Harry Mellström
Art Director: Simon Higby
Copywriter: Martin Lundgren
Art Director: Viktor Arve
Country: Sweden
Other Credits : Account manager: Daniel Sundin
Repro: Johanna Karsten
Category: Non-Alcoholic Drinks
Title:
MOTORHOME
Advertiser/Client: BONAFIDE
Product/Service: NOIR COFFEE
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Executive Creative Director: JUAN CRAVERO/DARНO LANIS
Creative Director: TOTO MARELLI/JUAN PABLO LUFRANO
Copywriter: JUAN PABLO LUFRANO/TOTO MARELLI
Art Director: TOTO MARELLI/JUAN PABLO LUFRANO
Photographer: BUENAVISTA FOTOGRAFНA
Account Supervisor: LAURA EROBALDI
Advertiser's Supervisor: IVAN CANALES
Category: Non-Alcoholic Drinks
Title:
SECURITY
Advertiser/Client: BONAFIDE
Product/Service: NOIR COFFEE
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Executive Creative Director: JUAN CRAVERO/DARНO LANIS
Creative Director: TOTO MARELLI/JUAN PABLO LUFRANO
Copywriter: JUAN PABLO LUFRANO/TOTO MARELLI
Art Director: TOTO MARELLI/JUAN PABLO LUFRANO
Photographer: BUENAVISTA FOTOGRAFНA
Account Supervisor: LAURA EROBALDI
Advertiser's Supervisor: IVAN CANALES
Category: Non-Alcoholic Drinks
Title:
TRUCK DRIVER
Advertiser/Client: BONAFIDE
Product/Service: NOIR COFFEE
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Executive Creative Director: JUAN CRAVERO/DARНO LANIS
Creative Director: TOTO MARELLI/JUAN PABLO LUFRANO
Copywriter: JUAN PABLO LUFRANO/TOTO MARELLI
Art Director: TOTO MARELLI/JUAN PABLO LUFRANO
Photographer: BUENAVISTA FOTOGRAFНA
Account Supervisor: LAURA EROBALDI
Advertiser's Supervisor: IVAN CANALES
Cannes Lions 2007: Cannes Lions 2007 Outdoor Bronze - EMPLOYEE OF THE MONTH
Credits:
Type Of Entry: PRODUCT & SERVICE
Category: Non-Alcoholic Drinks
Title: EMPLOYEE OF THE MONTH
Advertiser/Client: CAFЙ SUPLICY
Product/Service: COFFEE
Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Executive Creative Director: Fabio Fernandes
Creative Director: Fabio Fernandes and Eduardo Lima
Copywriter: Andrй Faria
Art Director: Keka Morelle
Photographer: Lucio Cunha
Type Of Entry: PRODUCT & SERVICE
Category: Non-Alcoholic Drinks
Title: MOGUL
Advertiser/Client: CAFЙ SUPLICY
Product/Service: COFFEE
Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Executive Creative Director: Fabio Fernandes
Creative Director: Fabio Fernandes and Eduardo Lima
Copywriter: Andrй Faria
Art Director: Keka Morelle
Photographer: Lucio Cunha
The alarm clock ruins everything.
Folgers.
Tolerate mornings.
Agency: Saatchi & Saatchi, NY
Copywriter: Josh Schildkraut
Art Director: Danielle Thornton
Creative Directors: Jan Jacobs, Leo Premutico
Executive Creative Director: Tony Granger
The alarm clock ruins everything.
Folgers.
Tolerate mornings.
Agency: Saatchi & Saatchi, NY
Copywriter: Josh Schildkraut
Art Director: Danielle Thornton
Creative Directors: Jan Jacobs, Leo Premutico
Executive Creative Director: Tony Granger
The alarm clock ruins everything.
Folgers.
Tolerate mornings.
Agency: Saatchi & Saatchi, NY
Copywriter: Josh Schildkraut
Art Director: Danielle Thornton
Creative Directors: Jan Jacobs, Leo Premutico
Executive Creative Director: Tony Granger
The alarm clock ruins everything.
Folgers.
Tolerate mornings.
Agency: Saatchi & Saatchi, NY
Copywriter: Josh Schildkraut
Art Director: Danielle Thornton
Creative Directors: Jan Jacobs, Leo Premutico
Executive Creative Director: Tony Granger
Finally somebody utilized the famous manholes of New York. Stickers with a top shot of a coffee mug were placed on top of steaming manholes. Small holes on the sticker allowed the steam to exit the drainage system. Looks great on photography, I wonder what the effect is in real life. Maybe the smells and footprints on the sticker somewhat take away from the coffee experince. I'll give the idea 10/10 either way.
Creators
Copywriter:
Art Director:
Account Supervisor: Sue McCusker
Advertiser Supervisor:
Creative Director:
Photographer: Mark Sung
Typographer:
Illustrator: Tommy Yip (Photo Imaging)
Advertising Agency: PUBLICIS HONG KONG
Creative Team: Bryan Wong/Jonathan Lee,King Ho/Karen Lim,Forrest Chan
Other:
Creators
Copywriter:
Art Director:
Account Supervisor: Sue McCusker
Advertiser Supervisor:
Creative Director:
Photographer: Mark Sung
Typographer:
Illustrator: Tommy Yip (Photo Imaging)
Advertising Agency: PUBLICIS HONG KONG
Creative Team: Bryan Wong/Jonathan Lee,King Ho/Karen Lim,Forrest Chan
Other:
Creators
Copywriter:
Art Director:
Account Supervisor: Sue McCusker
Advertiser Supervisor:
Creative Director:
Photographer: Mark Sung
Typographer:
Illustrator: Tommy Yip (Photo Imaging)
Advertising Agency: PUBLICIS HONG KONG
Creative Team: Bryan Wong/Jonathan Lee,King Ho/Karen Lim,Forrest Chan
Other:
