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Focus
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
| «« Best 2007 soundtracks according to AdAge | 300 ml most considerable works | Success and failure of the year »» |
Spot: Peugeot 207SW: Sensations
Click the screenshots....don't be shy
| Released: | August 2008 |
| Avertiser: | PEUGEOT
 |
| Brand name: | Peugeot 207 SW
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| Agency: | LODUCCA
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| Country: | Brazil
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| Category: | Cars
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| Tags: |
300 ml most considerable works
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Credits:
Agency: LoduccaCreative Executive: Guga Ketzer
Head of art: Cassio Moron
Copywriter: Guga Ketzer
Agency Producer: Ana Luisa Andre
Creative Director: Guga Ketzer
Director: 300ml
Production Company: Hungry Man
Executive Producer: Alex Mehedff
Line Producer: Beto Bruno
DP: Hebling Jr
Art director: Claudio Amaral Peixoto
Editor: Marcelo Moraes
Editing Company: Hungry Man Rio
Post Production: Tribbo Post - São Paulo
Telecine: Estudios Mega
Colorist: Hebert Marmo
Sound Company: Tentaculo
Composer: Ed Cortes
The world's biggest inflatable bubble as a metaphor for the human body in this car spot.
Spot: Camila Melones
Click the screenshots....don't be shy
| Released: | August 2007 |
| Avertiser: | EL OJO Advertising Festival
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| Agency: | Santa Clara Advertising
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| Country: | Brazil
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| Category: | Corporate image
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| Tags: |
tv-spot Creativity Creative review Loerie Awards 2007 Best of the month 300 ml most considerable works Brazil nominations for Cannes 2008
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Credits:
Agency: Santa Clara, Sao PauloExecutive Creative Director: Fernando Campos
Art Director: Vico Benevides
Copywriter: Andre Godoi
Agency Producer: Marcelo Altshuler
Production Company: Hungry Man, Rio
Director: 300 ml
Executive Producer: Steve Orent, Alex Mehedff
Director of Photography: Vitor Amati
Head Of Production: Leticia Mancen
Production Design: Gualter Pupo
Editor: Rodrigo Thurler
Post Production: Mega Rio
Post Production Coordinator: Isabela Diniz
Music/Sound: Tentaculo, Sao Paulo
Spot: In A Man's Life
Click the screenshots....don't be shy
| Released: | June 2007 |
| Avertiser: | DISCOVERY CHANNEL
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| Brand name: | Cannes Lions 2007
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| Agency: | Santa Clara
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| Country: | Brazil
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| Category: | Publications & media
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| Awards: |
Cannes Lions 2007 Film Bronze
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| Tags: |
Creative review News TV Spots Best of the month 300 ml most considerable works Chain reaction in world's creativity
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Credits:
Category: Publications & Media
Title: IN A MAN'S LIFE
Advertiser/Client: DISCOVERY
Product/Service: TV CHANNEL
Entrant Company, City: SANTA CLARA , Sao Paulo
Country: BRAZIL
Advertising Agency, City: SANTA CLARA , Sao Paulo
Country: BRAZIL
Creative Director: Santa Clara
Copywriter: Fernando Campos/Murilo Lico/Andrй Godoi
Art Director: Vico Benevides
Agency Producer: Marcelo Altschuler
Production Company, City: HUNGRY MAN, Rio de Janeiro
Country: BRAZIL
Director: 300 ML
Producer: Alex Mehedff
D.O.P/Lighting Cameraman: Vitor Amati
Editor: Marcos Horбcio
Music - Artist/Title: Modern Institute - International Rustic
Sound Design/Arrangement: Tentбculo
Title: IN A MAN'S LIFE
Advertiser/Client: DISCOVERY
Product/Service: TV CHANNEL
Entrant Company, City: SANTA CLARA , Sao Paulo
Country: BRAZIL
Advertising Agency, City: SANTA CLARA , Sao Paulo
Country: BRAZIL
Creative Director: Santa Clara
Copywriter: Fernando Campos/Murilo Lico/Andrй Godoi
Art Director: Vico Benevides
Agency Producer: Marcelo Altschuler
Production Company, City: HUNGRY MAN, Rio de Janeiro
Country: BRAZIL
Director: 300 ML
Producer: Alex Mehedff
D.O.P/Lighting Cameraman: Vitor Amati
Editor: Marcos Horбcio
Music - Artist/Title: Modern Institute - International Rustic
Sound Design/Arrangement: Tentбculo
Synopsis:
May a Discovery change your life? This is one possible answer. Or two.
Spot: Giant
Click the screenshots....don't be shy
| Released: | October 2005 |
| Avertiser: | CLARO
|
| Agency: | Nazca Saatchi & Saatchi Brazil
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| Country: | Brazil
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| Category: | Corporate image
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| Tags: |
Cellurar Operator Creative review 300 ml most considerable works
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Credits:
Client: ClaroAgency: F/Nazca Saatchi & Saatchi
Creative Director: Fabio Fernandes
Director: 300ml
Production: Hungry Man Rio
Spot: B + B = L
Click the screenshots....don't be shy
| Released: | October 2004 |
| Brand name: | Rock in Rio-Lisbon
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| Country: | Brazil
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| Category: | Entertainment & leisure
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| Tags: |
Creative review 300 ml most considerable works
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Credits:
Director: 300 ml| «« Best 2007 soundtracks according to AdAge | 300 ml most considerable works | Success and failure of the year »» |