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Fleury Laboratories Adverts & Commercials Archive

Pink Bra

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Credits & Description:

Original Title: Sutiã Rosa URL: http://www.sutiarosa.com.br/ Product: Institutional Client: Fleury Agency: WE Creative VP: Guy Costa Creative Direction: Guy Costa, João Paulo Magalhães and Ricardo Sarno Art Directors: Cristiano Rodrigues and Ricardo Sarno Copywriter: Fernando Silva and Vitor Medrado Designer: Luciana Varella Planning: Daniel Rios and Lorena Tomassini Agency Accounts: José Boralli, Bruno Luiz and Vanessa Raio Media: Fabio Rosinholi, Daniel Spinelli, Almir Pereira and Carlos Chagas Agency Production: Juliana Emeric and Laís Leleu Print Producer: Alexandre Borges Digital: Guilherme Pettine and Luis Constantino Client Approval: Mariana Tolovi, William Malfatti and Thais Arruda Production Company: Corazon Direction: Raphael Gasparini Sound and Music Production: Lucha Libre Studio 3D: Paulo Dias WE created 'Pink Bra' for Fleury Medicine and Health. The Agency and Client launched a innovative social project for breast cancer and women health prevention with earnings benefiting social organizations from 2017 on. The campaign had national reach and counted with an exclusive hotsite (www.sutiarosa.com.br) about the project and a direct line to solve doubts. It also had the support of UN Women - the United Nations Entity for Gender Equality and the Empowerment of Women - for the choice of organizations that will be benefited from the project, which will donate part of the gathered resources for NGOs.

The TV Commercial Ad titled Pink Bra was done by We Agency advertising agency for brand: Fleury Laboratories in Brazil. It was released in the Jan 2017.
Brand name: Fleury Laboratories
Agency: We Agency Corazon
Country: Brazil
Category: Against Cancer
Released: January 2017

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