New World Fitness Club: Belly cushion

The advert titled Belly cushion was done by Ogilvy & Mather Korea advertising agency in South Korea. It was released in the February 2008. Business sector is Entertainment & leisure.

Credits:

• This idea was created for "New World Fitness Club" (GYM). When people hug the cushion, they feel fat belly. It would encourage them join fitness club and start working out for burning fat.

  
  

  Advertising Agency: Ogilvy & Mather Korea, Seoul, Korea

  Chief Creative Officer: Wain Choi
  Creative Director: Yongsun Kim
  Art Director: Suewon Chang