Global downturn

Credits & Description:

The Financial Times is to launch an ad campaign featuring billboards stripped almost bare to question the wisdom of slashing advertising budgets in the economic downturn.

A series of specially commissioned billboard sites have been created to look as if they have been stripped back to bare boards, with just a small panel of FT-branded copy in the top corner.

Copy in the ad asks the question "Global downturn. What's the first mistake businesses make?".