The object of the Golden Award of Montreux, established 1989, is to honour the best products and achievements of the advertising and multimedia industry within the cultural surroundings of television, advertising and music festivals. This reflects commercials, ads and e-content creation as part of the global world of creativity. 2,340 entries from 30 countries participated this year at the competition. The Golden Award of Montreux is the ideal connection between advertising and broadcasting, presenting advertising as a strong partner for press and television.
In Montreux, only the best are rewarded - there is no silver or bronze, only gold. The jury was very strict this year and awarded only 26 gold medals out of the 88 finalists. The criteria was extensively discussed. Creatives always want new ideas, while clients ask what it does for the brand. Out of this area of conflict arose tense discussions and close decisions. The awards encourage raising the standards of craftsmanship in the industry