Sponsored by the AAF, the ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals. In addition, for the first time this year, entries were solicited and accepted from entrants outside the U.S. whose award-winning work joins the prestigious list of Gold ADDY® Award winners.
This year ADDY® entrants had the ability to submit entries online. The software provided a central location for 210 ad clubs nationwide to administer the contest, communicate with entrants, process payment and judge and award winners. The design and structure of the program allowed f or a streamlined, all-inclusive way to manage the competition, while maintaining ease of use and communication with contest entrants