The Festis Detector

Credits & Description:

In 2010 Carlsberg and their still drink, Festis, took the opportunity to launch Swedenâs first 3D commercial.In the beginning of the 3D-hype, the mission for Akestam Holst, Stockholm was to get Festis into the conversation. By using the new technology, our idea was to single out whoâs most "festis", in Swedish meaning whoâs âmost funâ, in the audience at movie screenings.
Client: Carlsberg
Agency: Åkestam Holst, Stockholm, Sweden
Production Company: Gifford
Date Uploaded: 2011-01-31
Creative Director: Martin Cedergren
Copywriter: Joakim Labraaten
Art Director: Petra Albrektsson
Country: Sweden